Research On Mid-east Marketing Strategy Of Clothing In E Company

At present,the fierce competition in the clothing export trade is intensifying.The orders quoted from abroad are distributed in many countries.The orders will be placed according to multiple factors such as price,delivery time and quality.The quotation of an order originated from Vietnam and Cambodia,Bangladesh and China at the same time.In recent years,the salary level of the Chinese labor force and the cost of raw materials have continuously increased,and Southeast Asian countries have developed rapidly in the field of clothing.At the same time,they have fully exerted the advantage of low labor prices.Therefore,China has begun to transfer production orders to Southeast Asia.Based on the effective transmission of various factors,the total number of orders in China has shown a shrinking trend,which has hindered the development of enterprises.This paper aims to use women's clothing as a subdivision of many products of the company,and to expand the sales scale in the Middle East market,first by introducing literature review,then by analyzing the current research situation in the field,and then by analyzing the needs of macro-environmental analysis,competitive environmental analysis and apparel in the Middle East market,and summarizing its combined strategy with the Porter Five-Power Model and SWOT analysis.Then,by STP and 4P marketing combination,the marketing situation,the problems and the reasons of E company's marketing strategy respectively,the research shows that E company has a problem of market segregation,the target market selection,and the market location unclear.The problems of marketing strategies are: lack of a breakdown of products,suppliers to be optimized;use of cost-oriented pricing methods do not reflect market demand and competition conditions;and price differentials are not obvious for different types of customers.The channel strategy is too single;the promotion strategy needs to be improved and the promotion strategy needs to be promoted in many ways.The analysis of marketing improvement strategy is given in the end.