The Plan And Implementation Of CRM System For Automobile Part Enterprises

The history of automobile industry in 127 years not only changed the geographical radius of an individual’s activities, but also exerted a great impact on the entire social life. The social media, represented by Facebook, emerged and bloomed in the latest 10 years bridges the spacial gap in human communications, and the ecological evolution in society derived from it is largely affecting the living space of traditional industries, and consequently, the automobile industry is facing a challenge greater than ever before. By sampling an automobile part manufacturer that was switched from an export trader, now dedicated in overseas markets, the thesis touches the subject of the development of small and medium enterprises, in respect of the construction of information system, and focuses on implementation of CRM.The thesis starts with the market circumstances of automobile industry, discussing the influence exerted by IT technologies on automobile industry, and explore how such influence leads to new demand at OEMs for suppliers. Then the thesis examines the bottleneck problem of the operation in the sampled enterprise, which launched its production 5 years ago with multiple locations. A collaborative work platform is then introduced, and the demand for CRM system is specified. On the basis given above, the thesis concentrates to the route of implementing CRM system. In the end the thesis summarizes other IT modules that should be integrated.The study concentrates on three aspects, in the first place, the status of sales software currently applied, and the collaborating platform that serves as the tool of implementing CRM system. The second part of the study focuses on the target of CRM, its planning, business flow and organizational reform. The third part discusses the specific goals on CRM implementation. The fourth part is on key milestones, system configuration, plan, communication and risk control.Due to lack of first hand technical information, the thesis does not discuss how to set up customized portal for key accounts when CRM is applied in a SaaS way. However, to establish portal for key accounts, making them to be able to get access to product specifications and contract status within given scope and single entrance, is technically realistic and essential.