Research On The Promotion Mode And Improvement Of Kang Rui Products

In practical work,bank insurance product promotion has always been the f ocus.Kang Rui product promotion is a typical case of bank insurance product pro motion,it has a universal problem during promoting process.For bank insuranc e marketing both domestic and abroad has forming theories,also we have for all kinds of solutions for problems in the process of promotion and different ways o f promotion.Some of problems have been solved using these theories.However,many of the problems can't be solved due to different team characteristics and l ocation regions,which is key topic of this research.In this research,Taiping Kang Rui product promotion as the research object,using the basic model and analytical methods of marketing theory,the company aims to research and develop appropriate marketing strategies bancassurance.This paper points out the opportunities the challenge and the advantages and disadvantages of Kang Rui product promotion has,according to marketing strategy formulation of Kang Rui product pr omotion,to promote development of the company's insurance business bank.By reference to related literature both domestic and abroad,this research theoretically analyzed problems occurred during actual promotion.Base on practice to compare effect data in timeline vertically and effectiveness horizontally which makes this research more persuasive in similar study.Meantime,strategy of promotion for Kang Rui product which provide data support for this article is very advanced in this industry.This has provided theory data and valuable practical experience for futu re similar insurance bank promotion.