Research On Marketing Strategy For Bank Insurance Of DJ Insurance JiangXi Branch

AB Life since the opening of JiangXi Branch mainly bank-insurance business,bank-insurance business and medium-term net type products of JiangXi Branch of more than 90% of the business,and which has the function of guarantee long-term pension insurance,serious illness insurance and insurance sales,with silver merger of Circ,industry regulation further standardize,insurance business to return to the origin,type of short-term net insurance products will gradually withdraw from the stage of history,in the new era background,formulates the DJ mid life of JiangXi Branch of business Banks and insurance companies to pay,the value of business marketing strategy is the face of practical problems.Bank of China insurance regulatory commission was established in April 2018,from then on,an era of "One Line Three Sessions" in "One Line Two Sessions" era,the banking regulatory commission(CBRC)and Circ important draft laws and regulations for banking,insurance and basic system of prudential supervision duty under the People’s Bank of China,no longer retain the China banking regulatory commission and the China insurance regulatory commission.With the arrival of the bank insurance regulatory commission,it will gradually standardize the development and design of life insurance products,continue to optimize the liability structure of life insurance,improve the quality of industrial product supply,and actively prevent and control the liability risk as the overall goal.DJ Life JiangXi Branch,with the changes in regulatory policies and market environment,will further develop sound marketing strategies to promote the sustainable development of bank-insurance business.This paper will use scientific theories to analyze the marketing strategy of the bank-insurance business of DJ Life JiangXi Branch,and study the marketing strategy of the bank-insurance business of DJ Life JiangXi Branch.Full text is divided into four chapters,the third chapter will focus on the DJ Life JiangXi Branch bank-insurance marketing environment analysis,using PEST analysis method for DJ Life JiangXi Branch bank-insurance business macro environment analysis,and then through the customer environment,competition environment and internal environment three aspects to analyze the micro environment,and the DJ Life JiangXi Branch to analyze various business Banks and insurance companies,clear JiangXi Branch business internal advantage and disadvantage of Banks and insurance companies,the external opportunities challenges and threats.Thefourth chapter designs the marketing strategy for the development of bank-insurance business of DJ Life JiangXi Branch,proposes the countermeasures and Suggestions for the development of bank-insurance business through the target market positioning,and proposes effective measures from the aspects of product,price,channel and promotion.This article through to the DJ Life JiangXi Branch bank-insurance marketing strategy research,put forward in accordance with the requirements for the latest silver as soon as possible update bank-insurance product structure,expand sales channels such as Banks and insurance marketing strategy,in the "One Line Two Sessions",under the new regulatory policy for the DJ Life JiangXi Branch business to offer reference to the development of Banks and insurance companies,and enhance the DJ Life JiangXi Branch silver insurance business in JiangXi province which protect market share,promote the DJ Life JiangXi Branch in DJ ranking in life system and profit growth,At the same time,the Suggestions on the marketing strategies of the bank-insurance business of DJ Life JiangXi Branch can provide a series of references for the bank-insurance business marketing of other similar companies.