| The real estate industry bears part of the responsibility to promote the continuous improvement of the national economy.The prosperous business performance of the real estate industry can not only make the socio-economic situation prosperous,but also improve the daily life of the people.After experiencing the golden period of rapid development in previous years,the national macro-control policies have gradually tightened since 2019.The real estate industry is shifting from a stage of rapid growth to a stage of steady growth,and is facing various changes brought about by environmental changes.Because the real estate industry is an industry that needs to invest a lot of capital,the time interval between capital investment and the return of the enterprise is longer,and the financial risk is greater.Due to the unique characteristics of the real estate industry,the financing demand of real estate enterprises is larger than that of other industries,and the domestic financial market has not formed a mature system,leading to the majority of real estate enterprises to choose the financing method dominated by bank loans,making real estate enterprises increasingly dependent on Banks.These problems are accompanied by certain financial risks,which will be a stumbling block in the process of the survival and development of real estate enterprises.In such a large environment,this article chooses China Fortune Land Development Company,a real estate enterprise with good performance as the research object,and conducts financial analysis on it,which enables the enterprise to timely find out the problems existing in the operation process,and at the same time to carry out real-time monitoring of the financial hidden dangers of the enterprise,so as to ensure the stable development of the enterprise.Because the traditional financial analysis methods still have some shortcomings,the relevant financial analysis of real estate companies can only be quantitatively analyzed,without considering the current environment of the company and the state of the company itself,and underestimate the role of some non-financial information.The Harvard analysis framework can make up for the shortcomings of traditional financial analysis methods.It can connect traditional financial analysis methods with the current environment of the enterprise and the state of the enterprise to analyze the enterprise,making the analysis more comprehensive.Therefore,this article adopts the analysis method of Harvard analysis framework in the financial analysis of China Fortune Land Development Company.In terms of strategic analysis,the PEST analysis method is used to analyze the macro environment of the company,combining the industry life cycle theory and Porter’s Five Forces model to analyze the development status of the real estate industry,followed by an overview of the strategic choices of China Fortune Land Development Company,using the SWOT analysis method to summarize the content of the company’s strategic analysis,clearly reflecting the industry status and the status,resources and strategic situation;In terms of accounting analysis,considering the status of China Fortune Land Development Company’s enterprises and the special features of the real estate industry,it analyzes the relevant accounting policies and key items of financial statements of China Fortune Land Development Company,so as to have a clear understanding of the quality of the company’s financial information;In terms of financial analysis,through Du Pont analysis and ratio analysis,a comprehensive analysis of China Fortune Land Development Company’s financial situation from a horizontal and vertical perspective,and the use of factor analysis to build a comprehensive financial evaluation system,comprehensively and objectively reflect the company’s financial situation;In terms of prospect analysis,the development prospects of China Fortune Land Development Company are reasonably predicted from both strategic and financial aspects.At the same time,the F-score model is used to construct a risk early warning model,and the company’s risk status is found in time.Based on the above forecast,the future development direction of the company is explained in detail.Finally,based on the above analysis,the research results are summarized,and corresponding suggestions are given for the problems that arise,to promote China Fortune Land Development Company and the booming development of the real estate industry. |
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