Research On Comprehensive Function Evaluation Of Internal Traffic In Scenic Spots

China's tourism mode is experiencing a transition from traditional low-consumption,popular,low-level sightseeing tourism to high-consumption,personalized,cultural and enjoyable leisure and holiday tourism.In the process of tourism,tourists pay increasing attention to the improvement of tourism quality and the satisfaction of tourism experience.As an important part of tourism transportation,the internal traffic of scenic spots is the main part of tourism time consumption and tourism consumption.Nowadays,the diversity of internal traffic forms in scenic spots promotes the richness of tourism experience,while the research on internal traffic in scenic spots focuses on traffic planning and low-carbon traffic,and the research on internal traffic classification and function of scenic spots is rarely involved.To explore the functions,methods and types of the internal traffic in scenic spots are helpful for the detailed analysis of the tourists' experience needs,and to tap the additional value of the traffic in scenic spots on the basis of meeting the diversified tourism needs of tourists.This paper takes the classification system and function evaluation of the internal traffic of scenic spots as the starting point,attempts to establish a scientific classification system of the internal traffic of scenic spots from the perspective of tourism,then,summarizes the functions of the internal traffic of scenic spots,and provides new ideas for the evaluation and research of internal traffic in scenic spots.The main content of this paper includes the following: The first part is the introduction,which explores the research background and significance of this paper,defines the concepts of traffic resources,tourism traffic,scenic spot traffic and internal traffic in scenic spot,defines the research object and content,and clarifies thethoughts of the article through the technical route.In the second part,the research review and related theories are given.It makes a systematic literature review of domestic and foreign tourism traffic and scenic spot traffic,to grasp the research status in our country and abroad,and establishes the theoretical basis of this paper by referring to the road traffic aesthetics,experience economy theory,functional theory,etc.The function and classification evaluation of the internal traffic in the scenic spot are the main contents of the third part.On the basis of summing up the factors affecting the internal traffic selection of scenic spots,I summarize the functions of the internal traffic of the scenic spot from the five aspects of the traffic diversion function,the realization of the tourist value function,the creation of the landscape value function,the tourist attraction function and the ecological and environmental protection value function.Focusing on the two dimensions of transportation and transportation lines,a total of 123 existing internal traffic in the scenic spot are summarized.The fourth part constructs the internal traffic evaluation index system with the help of AHP,and selects 5 first-level indicators and 18 second-level indicators to construct the internal traffic evaluation index system.Combining with the results of Delphi,I make a conclusion that the five level-1 indicators of the internal traffic evaluation index system are ranked as follows: the function of traffic dredging(0.4105),tourism value realization(0.2575),tourism attraction(0.1233),landscape value creation(0.1202)and ecological and environmental protection(0.0886).In the fifth part,we take Wulong gorge in Pan'an,Zhejiang Province as an example,and sort out 25 kinds of internal traffic in this scenic spot,then,make a comprehensive score according to the constructed index system.The final score of Wulong Gorge Scenic Spot is 5.73,and the average score of the five functions is traffic diversion function(2.282),tourism value function(1.635),tourism attraction value function(0.698),ecological environmental protection value function(0.662),and landscape value function(0.64).The comprehensive score of Wulong Gorge Scenic Spot belongs to the "general" level.The main measures are to divide the areaand improve it comprehensively.The key points are to get through the northwest point tour line,to strengthen the integration of transportation and environment,to integrate scenic cultural elements into the traffic appearance design,to introduce competitive culture into scenic transportation,to introduce self-service transportation,to expand the capacity of the ball slide,etc.In the final part,I summarize the main conclusions and innovations of this paper and points out the deficiencies in the research and the future research direction.