Research On Marketing Informatization Management Of LH Company

As the largest corn producers and consumers China and the United States face up to the increasingly complex and changeable international political and economic environment.No more than the political and economic uncertainties make the corn production and consumer companies of the two countries stick in an extremely passive situation.The uncertain price,supply,especially important supply of corn raw materials have caused the corn deep processing companies to get into competitive pressure of domestic related product sales.Under such circumstances the corn deep processing companies must cater the trends of domestic and foreign mobile and internet marketing informatization then break through the traditional marketing management practices if so then explode a comprehensive information management road.According to the international and domestic informatization construction environment and development trends of relative companies the article analyze the current marketing information management situations of LH company then formulate relevant marketing information management plans then achieve the purpose of "traditional entity companies comply with conform to the development and refigure the power of traditional company” and provide innovation marketing model ideas to the corn deep processing companies finally.Firstly this article research and trace the foreign and domestic marketing informatization management development and trends of entities and combine chokes of the corn deep processing companies,arrange the marketing theories and the current circumstances of marketing management then provide the theory,data and information foundation for this article.Secondly under the current background of the corn deep processing fields this article collating prioritization schemes and analyze the implementation inevitability of LH company and adopt the questionnaires and professionals interviews in the meanwhile combine the 3 years sales data it concluded that LH company must carry on the inevitability of marketing informatization management in order to ensure the superior position of the corn deep processing fields.According to the conclusions about the current circumstances of LH company marketing informatization management this article aim to combine information platforms,requirements of customers,CRM system,E-commerce platform,salesman mobile office system then make the informatization management platforms to complete constantly.According to the related theories we begin to optimize design for LH company informatization management.Finally in order to ensure the trouble-free and valid implementation of this program this article will formulate safeguards programs from the construction of the systematization,training,tie-in system and improvement system and customer services then ensure that the program is put into effect.Through the implementation of this program LH company can keep the situation of the corn deep procession fields in future.