Study On Optimization Strategy Of Catering Delivery Service

Along with the popularization and development of the Internet,it has achieved good docking and integration with various traditional economic types,which has led to the development model of take-out economy.The social and economic development is actively transforming towards the Internet economy,and the Internet platform is used to vigorously develop the take-away economic model.General Secretary Xi Jinping clearly pointed out that "China's economy has shifted from a high-speed growth phase to a high-quality development phase." The growing consumer base provides an environmental basis for the development of online catering outlets.Traditional catering companies can use the online ordering platform to attract users,open up online and offline consumption channels,and increase the number of registered users through the ordering platform.Sales volume,expanding the scope of sales of catering,shifting it from the original one-acre three-point to a certain range of sales,to maximize the corporate brand effect,the catering online ordering platform has become an indispensable part of people's lives.Different from traditional catering,catering take-out is composed of three marketing parts: “online booking” – “offline” – “just-in-time delivery”.The distribution link is the only link with real user experience and enhances customer satisfaction.The best contact is the pain point that is the least difficult to grasp the quality of service.Therefore,optimizing the catering online order delivery service is particularly important for the development of the platform,which can enhance the customer experience,enhance customer trust and enhance customer loyalty.This paper first briefly describes the current development status of China's food and beverage take-out,and finds that there is a disconnect between the development speed of the current take-out platform and the distribution service,and then summarizes thebasic concepts and connotations of the food and beverage take-out,including the definition of O2 O mode and catering take-out.And characteristics,analysis of the development status and competitive environment of food and beverage takeaways,from the perspective of external macro environment and policy promotion,internal industry technology and customer demand,research on the feasibility and necessity of upgrading the delivery service to the platform Then,taking the US group take-out as an example,through the design,distribution,recycling and statistics of the questionnaire,from the two aspects of consumer demand and consumer satisfaction,analyze the current problems of the catering delivery service,the current US group takeaway The problems in the distribution service,such as poor delivery timeliness,high distribution cost,low service quality,and low service added value,give corresponding suggestions.