Research On The Effect Of The Quality Of Catering Industry Delivery APP Towards The Consuming Willingness

With the development of society,the popularity of intelligent electronic equipment,mobile Internet has quietly entered the families of thousands of families,mobile phones and tablet computers are becoming more and more popular,and mobile phones play a vital role in people's lives.This paper,starting with the APP quality attribute of consumer purchase intention,technology acceptance model and the Catering Industry delivery based on the information system success model,explores the purchase intention of Tianjin university students for the catering service APP.This can not only help the APP marketing implementers to adapt to the new changes,realize the transformation from the core of "product" to "consumer needs",and also help these enterprises or businesses to get more accurate layout and gain more value and benefit.First of all,through the research on the quality attributes(including information quality,service quality,system quality)of the APP platform of Catering Industry delivery,and combining the perceived usefulness,perceived ease of use and consumer purchase intention,this paper constructs the impact model of APP quality attributes on consumers' purchase intention.The purpose of this study is to explore the influence factors of the quality attributes of the Catering Industry delivery APP quality on the purchase intention of Tianjin university students and the intermediary role between perceived usefulness and perceived ease of use from the perspective of the quality attributes of the APP platform.Secondly,based on the research model of the influence of APP quality attributes on the consumer's purchase intention,this paper puts forward the research hypothesis and designs the corresponding questionnaire.Through reviewing and reviewing the previous literature,we define the independent variable,dependent variable and intermediary variable,and establish corresponding measurement items.Combined with the results of pre research,the questionnaire was distributed.The paper uses the statistical analysis software of SPSS 19.0 and AMOS20.0 to carry out the corresponding statistical analysis of the questionnaire.The validity of the questionnaire is verified by the reliability and validity analysis,and the following results are obtained with the test of the structural equation model.The paper uses the statistical analysis software of SPSS 19.0 and AMOS20.0 to carry out the corresponding statistical analysis of the questionnaire.The validity of the questionnaire is verified by the reliability and validity analysis,and the following results are obtained with the test of the structural equation model.1,the three quality attributes(information quality,service quality and system quality)of the Catering industry delivery APP(information quality,service quality and system quality)significantly affect the purchasing intention of the college students.2,perceived ease of use and perceived usefulness have a significant impact on the consumer's purchase intention.3,the quality of information and system quality of the catering industry delivery APP significantly affects perceived usefulness and perceived ease of use,and its quality of service has a significant impact on perceived usefulness.4,perceived ease of use has a significant impact on perceived usefulness.Finally,based on the conclusions of the empirical study,this paper puts forward some suggestions for the APP merchants to make better use of the quality attributes of the APP platform to carry out the marketing activities.