Research On The Competitive Strategy Of P Company In The Iranian Market

In recent years,due to the rapid development of Internet payment,caused the domestic POS hardware manufacturers strong shocks,domestic POS hardware market to hardware change trends and industry users,POS hardware sales stalled in the domestic market,all the POS manufacturer in the domestic market is facing huge challenges,need to seek to develop the international market.With the stability of the Iranian political situation,the Iranian government attaches great importance to the development of the financial payment market,and the demand for POS hardware in the Iranian market is increasingly strong.Through in-depth research and investigation of the international market,P company places the development of the Iranian market at the top of its international business.This paper takes the market competition strategy of P company in Iran as the research topic,and firstly expounds the relevant theories.Secondly,the internal and external environment of P company was analyzed.Firstly,the external environment of P company and the political,economic,legal and technological application dynamics of Iran were analyzed.The industry environment that P company is in,namely its competitive structure and development trend,and the industry competitive environment that P company is facing in the development of Iran.According to the demand situation and demand trend analysis of the Iranian market,segment the Iranian POS market.And the opportunities and challenges that P company may face in entering the Iranian market.Re-analyze its internal environment: starting from the internal culture and background of P company,analyze the financial and industrial resources of P company;Management,production r & d and other company capabilities and core competitiveness.Finally,based on the above internal and external analysis,a detailed implementation plan is formulated for the implementation of P company's competitive strategy in the Iranian market,including its strategic positioning and short,medium and long-term objectives,as well as CS business strategy and product differentiation business strategy.Meanwhile,starting from the aspects of the publicity and promotion of the strategy,the promotion measures of the implementation of the strategy and the guarantee needed for the implementation of these measures,the detailed implementation plan of P company's competitive strategy in Iran is formulated.Based on the interpretation of the internal and external environment of P company,this paper provides a reasonable market competition strategy and guarantee implementation plan for P company aiming at the Iranian market,and provides a certain reference and theoretical basis for the strategic implementation of P company entering the Iranian market.