Research On The Development Countermeasures Of Xihe Rural Tourism Belt In Yingshan County, Hubei Province

In China,rural tourism has a broad market prospect and a great development potential.It is a combination of agricultural production and tourism activities.More importantly,rural tourism not only enriches the way of tourism but also promotes rural employment and increases the income of farmers,which plays an important role in promoting the development of rural economy.Yingshan county,located in the hinterland of Dabie mountain,is the border of Hubei and Anhui province,and it is also recognized as the gateway of eastern Hubei for the convenience that it is within the two hour economic circles of Wuhan,Hefei and Nanjing.To built Xihe rural tourism belt,in recent years,Yingshan county has implemented the strategy of creating five cities together,relying on it?s classic tourist project,The Story of West River.On the basis of the existing research results at home and abroad,under the guidance of tourist behavior theory,regional economy theory and tourism destination life cycle theory,and based on the field investigation of rural tourism in Xihe area of Yingshan county,Hubei province,this paper systematically analyzes the resources and environmental conditions of rural tourism development in Yingshan,as well as the development status,existing problems and causes of rural tourism,and then puts forward some countermeasures and suggestions for rural tourism development in Xihe area.The results are as follows:(1)Xihe area of Yingshan county has beautiful ecological environment,suitable climate,diversified rural tourism resources and distinct characteristics.The policy environment of developing rural tourism is favorable,the spatial location condition is superior,the market foundation and the growth potential are great.(2)Yingshan county,relying on the Story of West River,a classic tourist project in Yingshan,has built a rural tourism belt,integrating "leisure,vacation,health and health" tourism.It has developed and built "five gardens and four villages" rural tourism spots and 300 rural accommodation facilities.The number of rural tourists and the comprehensive income have increased rapidly.But at the same time,due to lack of area planning on rural tourism development,insufficiency of construction fund,the depth of characteristic resources and market promotion,there are also problems exist,such as imperfect rural tourism element system,inadequate development of tourism projects,lack of distinctive tourism features and the relatively narrow target market.(3)Make scientific development plan for rural tourism in xihe region,optimize rural accommodation facilities,rural tourism network,enrich rural tourism products,and enhance rural tourism experience to improve rural tourism factor allocation.And meanwhile,we should raise funds through multiple channels,increase investment in rural tourism,deeply tap rural tourism resources,highlight rural characteristics,improve the market promotion system,and enhance market influence to promote the sustainable and rapid development of rural tourism in Xihe area.