Dynamic Competitive Behavior,innovation Quality And Corporate Performance

In the high-tech industry,innovation is the driving force for enterprises to maintain their competitive advantages.Faced with the increasing complexity of innovative technologies and the continuous shortening of product life cycles,the role of innovation has become increasingly significant.However,the competitive advantages are brought by different types of innovation and their effects on promoting corporate performance are not the same.Under the pressure of competition,how companies choose innovative methods is an important factor in maintaining their sustainable development.Based on this,this article studies the impact of dynamic competition behavior on different forms of innovation from the perspective of dynamic competition.At the same time,due to the different forms of innovation,the core competitiveness of enterprises is different.Impact of performance.This article divides dynamic competition behavior into strategic R &D competition behavior and tactical marketing competition behavior.At the same time,it divides innovation methods into subversive innovation and progressive innovation.Through empirical research on private high-tech enterprises in China for five years,it is found that the R & D competition behavior of Chinese listed companies has a positive effect on both types of innovation behavior,and the R & D competition behavior has a greater effect on promoting progressive innovation.Marketing competition behavior has a clear regulating effect on the relationship between R & D competition behavior and innovation output.The specific performance is as follows: marketing competition behavior has a significant positive regulation effect on R & D competition behavior to promote disruptive innovation output.The enhancement of competitive behaviors will weaken the positive promotion effect of R & D competition behaviors on progressive innovation output.From theperspective of the impact of innovation on corporate performance,the increase in disruptive innovation output will inhibit the growth of corporate performance in the short term,and after a period of lag,it will significantly promote corporate performance.The gradual innovation output has a positive effect on the performance of the two periods,but it has a significantly reduced effect on the performance of the lagging enterprise performance.From the conclusions of this study,This article can get the following inspiration.1.While enhancing R&D competition behavior,we should simultaneously focus on the synergy of marketing competition behavior,so that while increasing the innovation output of the enterprise,it can better improve the improvement of the quality of enterprise innovation;2.At this stage,the disruptive effect of innovation in private listed companies in my country is not significant in the short term.We should pay more attention to the quality of disruptive innovation output of enterprises,and the ability to transform innovation output into corporate performance needs to be further strengthened.