The Research Of Rc Communications Company Dealing With Disruptive Innovation

Innovation is an inexhaustible source for the development of enterprise. And sustained innovation is the motive to keep sustainable development of enterprises. In order to extend the product life cycle, companies usually will keep their products with persist innovation. In recent years, a new pattern of innovation was expounded-disruptive innovation. Disruptive innovations are based on advanced science and technology and a well-developed market. It can have bright future and great vitality. The more competitive product can be brought to the market by the disruptive innovations. The innovative product may skip the introduction, directly access to the fast growing period. The original product may face a tremendous impact and some mature enterprises even will be led to end.RC is a company specializing in communications access network products manufacturing of high-tech enterprises, for several years granted by Deloitte Asia Pacific tech as the high-growth Fortune top500companies. After ten years of development, from a small company, it has now growth to nearly3,000employees. Their business was based on innovation, keep continuous innovation, but now it has suffered by the disruptive innovation in the current new market situation. It has become as a hindrance-the continuity of innovation in the past which led to the success of a series of business, catching up the market chances and technology strategies.This topic is to discuss the new jumping out issues which the industry is suffering now. It is based on the theory of Professor Christensen, and the communications industry, i.e. Huawei and AT&T, IT industry, IBM and HP, as well as manufacturing companies such as Nokia and Kodak cases, its response to disruptive innovation strategy analysis, combined with the company’s current situation RC propose specific measures to deal with businesses can establish Blaugrana encourage innovation, the development of disruptive innovation can set up a subsidiary, can buy disruptive innovation for small businesses to have innovation, you can also split the business sector to facilitate the growth of disruptive innovation.The article is divided into five parts:research background and content outlined in Chapter1of the article; Chapter2of innovation theory related to domestic and foreign in-depth research, the concept of disruptive innovation characteristics, and continue to generate conditions and innovation distinction; Chapter3analyzes the RC’s development is inseparable from innovation, the company’s approach to deal with the plight of disruptive innovation, and strategic level factors and execution layer factors affecting the company overcome the difficulties, analysts believe that the use of the continuity of past innovations successful experience cannot cope with the current problems. Chapter4, learn from the successful experience in dealing with other businesses, combined with the status quo RC companies, find the right way to deal with and make a practice test. Conclusion Chapter5summarizes the disruptive innovation there is a pattern, a conditional nodes and node generates time, companies can prepare for it in advance.