A Case Study On The Whole-process Management And Control Of L Group N Real Estate Project

Countries this paper puts forward the ideas of people to buy a house in the 1980 s,China's real estate is the concept of commodity,with the shenzhen public auction of land for the first time,China's real estate into the era of commercialization,early industry,the various rules and regulations have not yet mature,market order is not maintained,frequent industry chaos,prices rise and fall a great shock to the industry,plus the financial storm influence in the world,the whole industry is on the verge of collapse.Countries then cancel the welfare housing distribution system,the real estate industry is so warmed up,but the industry still more regulation,various publicity means emerge in endlessly,the law of causing a rift in house prices rise,the industry boom in an unstable situation,relevant restriction policies introduced gradually,suppressed the hot trend to a certain extent,in order to make up for the economic consequences of the influence of "SARS","country eight" rebound again blew up property prices.China's real estate and so on to rein back,relax the contradiction for it in advance,domestic economic growth,foreign economic crisis impact on the domestic market from time to time,water cooling way of regulating the depressed housing prices soaring,only briefly industry policy has been controversial,failed to really control the orderly development of domestic real estate industry.During this period,other growth points of the domestic economy were developed to a certain extent,and the proportion of the contribution of real estate to the economic growth was constantly controlled.In addition,the industry dividend was reduced year by year.Policies were gradually inclined to suppress irrational consumption,and the idea of not speculating on housing market showed the determination of the central government to strictly control the real estate market.L group for the real estate as the main business of the state,sasac required state continuous focus on its main business,L group real estate business need a quick spin off from the main business,the restructuring of the enterprise is the trend of The Times,in March 2020 L group parent company formally put forward by the end of the complete withdrawal from the real estate industry,L group face big change,the original will not be able to continue to rely on the state of resources,the original project controls need to further improve and perfect,to meet market challenges and opportunities,this article through to the N company spot investigation,the development of real estate projects adopt case study research method,With the knowledge of planning management,organizational management,communication management and project development technology and economy in management theory,and with the practices of benchmarking enterprises,this paper analyzes the problems in the development process of N company,analyzes the root causes of the problems,and proposes solutions to the problems.