A Study On The Tourist Experience Of Qilou Block In Haikou

In recent years,with the continuous improvement of cultural quality of Chinese residents and the continuous increase of per capita disposable income,people begin to pay attention to the pursuit of spiritual life on the basis of material life satisfaction,and cultural tourism has developed rapidly in this context.As an important historical and cultural heritage of the city,the historic and cultural district bears the imprint of the social and historical changes and gathers the most complete local culture of the city.It has extremely high experience value and aesthetic value and is a popular cultural tourism resource.However,the tourism development in many regions lacks a deep understanding of the historical environment and cultural characteristics,overemphasizes the appearance of material form,and has many problems such as homogenization,over-commercialization,rigid protection of authentic culture,and poor tourist experience.Haikou city is a famous historical and cultural city,and haikou arcade block is a representative cultural highlight of haikou,which contains the historical traces of haikou's development and reform and has important research value.This article selects haikou overhang block as the object for empirical research,analyzes the evolution of haikou arcade buildings,building artistic value,cultural value,discussed how to under the background of the era of experience economy,dig deep and display the cultural connotation of QiLou Street area,improve the neighborhood environment,improve the quality of tourist experience of tourists.Study from the perspective of tourism experience,this paper USES the questionnaire method,interview method,field survey method,literature analysis method and data statistics,the first review of relevant literature,combined with the actual situation of haikou QiLou Street area,andconsidering its own cultural characteristics and tourist behavior characteristics in hainan,tourists experience evaluation index have been established.Then questionnaires,collect data,and use SPSS software for exploratory factor analysis,frequency analysis,the visitors experience the indicators divided into four dimensions,namely,aesthetic experience,environment experience,recreational experience,education,experience,experience and evaluation of low is the environment education experience,and expounded in detail the cause of low experience.At the end of the paper on the basis of the theory instruction and data analysis,aiming at these problems puts forward repair local-style dwelling houses building,traffic diversion,perfect infrastructure,abundant recreational activities,create a cultural atmosphere and other aspects of the optimization strategy,in order to improve tourist experience value,the historical and cultural blocks the overhang trip to haikou and other similar tourism development of historic blocks provide certain guidance and help.