Research On Development Strategy Of JM Rural Commercial Bank

In recent years,the domestic and international economic development situation is complex.For the banking industry,its development also faces major challenges.JM rural commercial bank,as a local financial institution,plays an important role in the local economic development.How to adapt to the development of The Times,find a suitable for their own long-term development of the road of transformation,JM rural commercial bank is now facing the problem.Based on enterprise strategy management and commercial bank management related theory as the instruction,to research the JM Rural Commercial Bank behavior using strategic management analysis tools,adopting "background,problem analysis,strategic planning,strategic security research steps,the system analysis of the internal and external environment facing the JM Rural Commercial Bank,including macro environment PEST analysis,respectively from the political,economic,social,technology from four aspects.Competition environment by using the baud five model,from the existing competitors,potential competitors,replacement,suppliers and buyers bargaining power this five aspects carries on the analysis,the SWOT analysis on JM Rural Commercial Bank strengths,weaknesses,opportunities,threats,such as correlation analysis,established the corresponding strategic plan,put forward the bank in the theoretical framework of strategic transformation and upgrading and path selection,improve the governance structure,build up has differences in strategic planning,financial system reform and innovation,the construction function perfecting legal system,etc.,the process of banking and finance,And from the implementation of scientific and systematic management,the optimization of the talent team structure,the cultivation of backbones,improve the performance appraisal mechanism to implement strategic guarantee.