Research On The Development Model Of Rural Electronic Commerce In Yueyang County

General secretary Xi Jinping put forward the strategy of steadily promoting the Rural Revitalization in the "Nineteen big reports" of the party.He urged that we should comprehensively promote the construction of modern agriculture in China,promote the transformation and upgrading of the rural economy in the new era,deepen the structural reform of the supply side of Agriculture,build a modern agricultural economic system,and promote the deep integration of the Internet,big data,artificial intelligence and modern agricultural economy.Under the guidance of national policies,Yueyang county government attaches great importance to the rapid development of rural e-commerce;in the process of development,there are also unprecedented bottlenecks,which need the guidance of relevant theory and practice.This paper adopts literature research,questionnaire survey,comparative analysis and statistical analysis.The basic idea of this paper is to put forward problems,analyze problems and solve problems.Firstly,the theoretical basis of rural e-commerce mode is expounded.Secondly,we visited the relevant enterprises,organizations and individuals about the current mode of rural e-commerce in Yueyang County,and found out the current situation of the main e-commerce development mode in Yueyang County and the six major problems of weak network foundation and lagging brand construction.Then,it summarizes six advanced experiences in some typical successful rural e-commerce models,such as digging into service driven development,insisting on brand driven development.In order to provide support and basis for the further study of Yueyang County rural e-commerce model optimization,and optimize each link of Yueyang County rural e-commerce model,put forward six aspects of model optimization,which are suitable for the development of Yueyang County rural e-commerce:service driven+farmer sales model,government led+platform driven sales model.Finally,according to the optimization model of Yueyang County rural e-commerce development proposed in this paper,the corresponding safeguard measures and suggestions are put forward from the aspects of improving quality network,training talents,improving logistics,etc.