Research On The Optimization Of The Marketing Strategy Of BESTORE Under The Background Of New Retail

With the improvement of consumption levels,consumers’ demand for the quantity and quality of snack foods is constantly increasing.With the trend of consumer upgrading and channel personalization,the upgrading of leisure snacks has been unprecedentedly active,and the scale of the entire industry has expanded dramatically.At the same time,Internet technologies have achieved breakthroughs and applications in new technologies and technologies such as e-commerce,big data analysis,and drone delivery,which have greatly improved service efficiency across the entire industrial chain.In this context,the "new retail" model gradually replaced the traditional retail model and became the current mainstream retail model.The "new retail" model,with user needs at the core,creates experiential products and services to achieve differentiated competition,which is a subversion of traditional retail.Facing the challenges brought about by new retail,the marketing of BESTORE is facing a series of problems such as a decline in brand influence,serious product homogeneity,outdated operating mechanisms of many companies in the channel,and aging promotion methods.In this context,how to optimize the marketing strategy of good-quality shops to stimulate young consumers’ purchase desires,and thus expand the market share of good-quality shops in the snack food market,is a problem that urgently needs to be solved.To this end,this article uses the PEST model,the Five Forces Model,and the 4P and 4I marketing strategies to conduct an in-depth analysis of the marketing strategy status and problems.Based on the successful experience of marketing strategies of other similar companies,it puts forward more targeted optimization suggestions:(1)Enhance the influence of the brand through multiple channels.(2)Optimize product content with the help of big data.(3)Satisfy consumers’ experience and optimize channel utilization efficiency.(4)Formulate promotion strategies according to the characteristics of channels.