Research On Audit Risk Of New Retail Enterprise

"New retail" is different from traditional retail model of new retail formats,this concept in 2016 by jack ma,the cloud conference put forward for the first time,on the basis of scholar research results for reference,this paper holds that the "new retail" around improving the user experience,supported by big data and artificial intelligence technology,to customers as the center,promote the online and offline business channel integration,To realize the integrated operation mode of R&D,procurement,logistics and sales.Under the impact of the e-commerce model and the impact of the epidemic,China’s traditional offline retail model is on the decline.In recent years,the decline of the Dividend of Internet traffic also leads to the decline of the pure e-commerce retail model,while the new retail model breaks through the traditional retail mode and begins to lead the trend of the retail industry.In this environment,the traditional audit methods have been unable to adapt to the needs of the development of new retail enterprises,and the audit risks of enterprises have also begun to change correspondingly,so the study of audit risks of new retail enterprises has become very important.This paper selects the representative enterprise under the new retail model of Bestore Co.Ltd.In this paper,the audit risk of Bestore Co.Ltd.is evaluated based on the actual operation situation.On the basis of questionnaire survey,the risk of material misstatement is quantified by entropy weight method,and the factors affecting the audit risk are identified.Through research,this paper holds that the material misstatement risk and inspection risk of Bestore Co.Ltd.mainly include the following aspects :(1)the material misstatement risk at the level of financial statements includes industry risk,operation risk and internal control related risk;(2)Material misstatement risks at the identification level include risks related to revenue recognition and inventory management;(3)The inspection risk is mainly caused by the backward audit technology and audit software,the relatively single professional ability of auditors and other factors.In view of the above audit risks,this paper puts forward the following countermeasures :(1)comprehensively analyze the enterprise operation and information system security risks,strengthen the attention to the effectiveness of enterprise internal control;(2)Understand the sales channels and operation modes of the enterprise,and implement corresponding control tests and substantive procedures for income and inventory-related subjects by using Internet technology;(3)Improve the audit technology and optimize the audit software to cultivate compound audit talents.This paper hopes to provide some reference for the audit work of the new retail enterprises by analyzing the audit risks and countermeasures of the new retail enterprises.