The Influence And Countermeasures Of Internet Insurance On GS Insurance Company

With the maturity of the Internet consumption mode,the concept of Internet and finance has accelerated integration.Internet insurance has become the focus of the industry with its broad development background.With the strong support of national policies and the continuous improvement of industrial regulatory policies,Internet insurance has become the next outlet of Internet finance.Traditional insurance companies,insurance agencies and Internet technology companies are all involved in the market boom of Internet insurance.With the continuous improvement of Internet technology,the competition of Internet insurance industry is becoming more and more diversified.With the vigorous development of the industry,the problems of Internet insurance business in the actual operation process are gradually highlighted:serious product homogeneity,single pricing mode,unable to meet customer demand;relying on third-party channels,there is a risk of information disclosure;insurance business process is too simple,customer complaints and other issues.This paper takes GS insurance company as an example,through consulting literature data,issuing questionnaires,comparing with other companies operating Internet insurance business in the industry,combining with their own practical work experience,analyzes the advantages and disadvantages of Internet insurance on GS insurance company's Internet business development,analyzes the causes of adverse effects,and finally puts forward innovative products Design,enrich pricing factors,optimize business process,innovate service mode,deepen channel cooperation,use insurance technology,adjust organizational structure and other ways to promote the healthy development of GS insurance company.