Research On The Relationship Between Corporate Social Responsibility Performance And Business Performance From The Perspective Of Reputation

Since the 21st century,my country’s product quality and safety incidents have occurred frequently,especially in the food industry.Product quality and safety issues are the core content of food enterprise social responsibility issues.Although modern enterprises take profit maximization as their development goal and pursue economic benefits,then corporate social responsibility management needs to generate expenditures outside the traditional cost concept,which may bring short-term performance decline.The ongoing quality and safety incidents and many scholars’ research on this show that if an enterprise gives up its social responsibilities for one-sided pursuit of economic benefits,once the true situation is disclosed,the reputation of the enterprise will be severely damaged and bring social The vicious chain reaction of the economy,the cost paid for this is far greater than the investment in preventing social responsibility issues.And the company’s active fulfillment of social responsibilities can restore the damaged corporate reputation and establish a good corporate image,which is conducive to the formation and maintenance of long-term core competitiveness.Since the 21st century,my country’s product quality and safety incidents have occurred frequently,especially in the food industry.Product quality and safety issues are the core content of food enterprise social responsibility issues.Although modern enterprises take profit maximization as their development goal and pursue economic benefits,then corporate social responsibility management needs to generate expenditures outside the traditional cost concept,which may bring short-term performance decline.The ongoing quality and safety incidents and many scholars’ research on this show that if an enterprise gives up its social responsibilities for one-sided pursuit of economic benefits,once the true situation is disclosed,the reputation of the enterprise will be severely damaged and bring social The vicious chain reaction of the economy,the cost paid for this is far greater than the investment in preventing social responsibility issues.And the company’s active fulfillment of social responsibilities can restore the damaged corporate reputation and establish a good corporate image,which is conducive to the formation and maintenance of long-term core competitiveness.This article takes Bright Dairy as the research object,selects the serial quality gate events in 2012,and focuses on the dynamic change process of reputation and performance from two short-term and long-term perspectives.Through relevant media reports and Bright Dairy’s business data,it first analyzes the process of reputation damage caused by the lack of social responsibility,and the negative impact of reputation damage on corporate performance.Then it specifically analyzed that under the influence of reputation’s intermediary effect,Bright Dairy first directly interfered with the damaged reputation through consumer communication,management improvement,and the influence of the media.Then through technological innovation and employee training,it improved product competitiveness,indirectly Intervene in reputation to have a positive impact on corporate performance through improvements in profitability,growth capacity,and cash flow quality.Through the research and analysis of this paper,the following conclusions are drawn:First,the change of Bright Dairy ’s attitude towards corporate social responsibility is related to reputation,and damage to reputation will prompt enterprises to fulfill their due social responsibilities;Maintenance can repair damaged reputation;third,under the influence of reputation’s intermediary effect,corporate social responsibility performance and performance have a positive correlation.This research has important positive significance for promoting Chinese enterprises to attach importance to the fulfillment of social responsibilities,enhance corporate image,and improve the quality of life of the people.