Research Based On The Stakeholder Corporate Social Responsibility

Modern enterprise system can effectively will labor, capital and entrepreneur into a furnace, encourage people to find entrepreneurial spirit, and help investors, operators and laborer realize their life values, and also create a huge social wealth, increase the government's fiscal revenue, promote social material civilization and spiritual civilization construction of the market economy, it is also cells of the construction of socialist modernization. But modern enterprise in developing and growing at the same time, also produced some disharmonious phenomena, such as: some company for only the interests of shareholders, and pursue, disregard even brazenly encroached upon, consumers, creditors, competitors and social public interests, In enterprise management in the protection of laborers ignored, manufacturing and selling fake and low-quality commodities, malicious escape debts, selection of unfair competition, the environmental pollution caused by means of these phenomena, in a certain extent are too much emphasis on economic benefit, and ignore the importance of social benefit of the results.As 2008 SanLu powder events, 2009 Shanghai lotus riverside building collapse, etc, these actions are indifferent to consumers' rights and interests and social responsibility. With China's rapid economic development and social progress and prosperity of the contrast. Then the social public to the requirements of corporate social responsibility becomes more and more intense, but the pressure to force, to enterprises and social responsibility of the relationship between the thinking: what should the enterprise to social responsibility, liability, or cost of payoff is greater than the benefit of cost, if the answer is the former, the scope of specific responsibility? At the same time, we also analyzed theoretically: can find that to corporate social responsibility, the feasible to corporate social responsibility for social benefits, can express in the theory of qualitative?Based on our country in recent years a number of enterprise fails to perform the social responsibility of the event as the background, through the new institutional economics transaction cost theory, the new classical economics walrasian general equilibrium model and stakeholders to corporate social responsibility and the game analysis whether to corporate social responsibility of necessity and feasibility is analyzed. This article first through the transaction cost theory is analyzed, and the enterprise, if does not fulfill our social responsibility, can make the enterprise's social transaction costs. Through the social responsibility of the enterprise added a variable walrasian equilibrium model, the general analysis enterprise, if does not fulfill our social responsibility, also can damage the overall social welfare greatly, and these will eventually make the enterprise to the crisis. For enterprises, i.e., the necessity of the social responsibilities are analyzed. Then, in this paper the stakeholders behavior and enterprise would have carried out the social responsibilities within the game analysis, under certain conditions, even under the limited number of repeated game, because the existence of incomplete information, enterprise will fulfill our social responsibility, namely the social responsibilities of enterprise credibility is analyzed. Above is the social responsibilities should be the standard on the analysis of the theoretical support to enterprises, and then the profitability of social responsibilities, in the paper, which gives a series of financial index selection, to corporate social responsibility for the financial results are analyzed, and finally the positive results. According to the analysis, the article discusses how to solve the enterprise fails to social responsibility to this problem, the method that the government, enterprises, three aspects of society, and also to corporate social responsibility to urge is necessary and feasible.