Study On The Influence Of The Performance Of Social Responsibility To The Financing Constraints From The Perspective Of Reputation

In recent years,more and more enterprises in China have been weak in their ability to bear social responsibility in order to save short-term costs.However,if enterprises want to stand on the market for a long time and steadily,they will have to take responsibility for society.Otherwise,they will have to take responsibility for the society.Reputation has a malignant impact.Based on this,more and more people are paying attention to the relationship between fulfilling social responsibility and corporate financial performance.From another perspective,whether the implementation of social responsibility has a directional impact on corporate financing will also affect the conclusion of this issue.The degree to which enterprises pay attention to fulfilling their social responsibilities when formulating their business strategies.The research of this thesis mainly draws on the theoretical results of information asymmetry theory,signal transmission theory,stakeholder theory and company reputation theory.It is responsible for the concept of social responsibility,corporate financing constraints,corporate social responsibility and company industry reputation.The research literature on the correlation between word-of-mouth and financing constraints has been summarized,and then systematically expounded the mechanism and specific path of enterprises to fulfill social responsibility by improving corporate reputation to alleviate financing constraints,which is the case of Shuanghui Group.The analysis part lays the theoretical foundation.Then combined with the Shuanghui "Clenbuterol" incident and the subsequent rectification situation,in-depth analysis of Shuanghui's social responsibility to mitigate the financing constraints by affecting corporate reputation,and from stakeholders,creditors,suppliers,customers,employees,relevant departments and other interests As a starting point,we will study the corresponding indicators and evaluation criteria for measuring the actual situation of the company's various social responsibilities,and finally obtain the comprehensive indicators of social responsibility performance;and adopt a single indicator method and a multi-index composite method to measure the financing faced by the company.The degree of constraint was analyzed by analyzing the impact of SDB's social responsibility performance on financing constraints.The results of this paper show that:Shuanghui's lack of social responsibility,corporate reputation is impaired,leading to increased financing constraints;after major rectification,actively fulfilling social responsibilities to all stakeholders,establish a positive image,corporate reputation can be repaired,financing constraints are also Further eased.Therefore,it is concluded that corporate social responsibility can effectively alleviate financing constraints.This research has positive significance for promoting food enterprises to fulfill their social responsibilities and promote social stability and sustainable development.