| The economy has entered the "new normal",which has accelerated the transformation and upgrading of China’s economic development mode,and also brought great changes to the financial industry.In this context,the industrial structure is constantly adjusted and the foreign trade structure is constantly deepened.At the same time,the state proposed the "one belt one road" initiative and the policy of RMB internationalization to help the development of foreign trade business.In order to adapt to the "new normal" economic environment,domestic commercial banks also began to adjust their strategies,focusing on opening up overseas markets and vigorously developing international settlement business.Among them,with its own professional advantages and huge overseas marketing network,Bank of China has shown significant advantages in international settlement business.However,with the deepening of market opening,other commercial banks have also set foot in overseas markets,competing for international settlement business,which greatly weakens the competitive advantage of Bank of China in this field.Under the background of the new normal,the Bank of China is faced with unprecedented survival pressure,as well as many challenges such as intensified market competition,stricter foreign exchange supervision and increasing anti money laundering risks.Just like this,the situation of international settlement business of Bank of China Qinghai Branch is more severe and needs to be broken through.As one of the four major state-owned banks in China,Bank of China has a strong brand appeal.At the same time,as a professional foreign exchange and foreign trade bank,Bank of China has a huge and developed overseas network,which creates good conditions for its development of international settlement business.And Bank of China Qinghai Branch also took advantage of this advantage to successfully open up the international settlement business market and make a certain contribution to the bank’s profit growth.However,due to a series of factors such as weak customer base,poor marketing ability and backward network construction,the international settlement business of Bank of China Qinghai Branch is gradually declining and the business growth is weak.In this regard,the research object of this subject is Bank of China Qinghai Province,through the analysis of external and internal environment,based on the applicability,feasibility and other basic principles,puts forward the differentiation strategy and its safeguard measures,trying to gradually implement the differentiation strategy through product innovation,marketing innovation,service process optimization and other means,to enhance the competitive advantage of international settlement business and stimulate Business growth vitality,at the same time from the performance appraisal,human resources and other aspects of the proposed differentiation strategy safeguard measures,strive to ensure the smooth and efficientimplementation of the strategy,and make a positive contribution to the rapid development of the Bank of China Qinghai Branch international settlement business and the promotion of economic benefits. |
