A Strategy For International Settlement Of Bank Of China Longcheng Branch

Over the years, the international settlement has been the main brand business of the Bankof China Dragon City branch. By2006, the Bank of China Dragon City branch’s market shareof international settlement business can reach more than40%, which has been the leadingposition in the industry, and distant far away the second. International settlement as a fee-basedbusiness, doesn’t take up bank capital, and is not limited by loan dimensions. At the same time,international settlement has the characteristics of costing small investment and gaining largeprofit，which has brought huge benefits for Dragon City branch of Bank of China. Thus it canbe seen that international settlement has become an essential key business of Dragon Citybranch of Bank of China undoubtedly.However, with other small joint-stock commercial banks and foreign banks entering intothe financial markets of Dragon City, the original single competition becomes more diverse.Meanwhile, international settlement business of Dragon City branch’s market share is steadilydecreasing, the reason lies in both external factors and internal factors.This passage is based on the author’s experience of engaging in international departmentof the Bank of China Dragon City branch, which has comparison of characteristics betweenDragon City branch and other institutions. Combined with the status quo and existent problemsof international settlement business development of Dragon City branch, the author has givenanalysis on the current situation that there are many macro and micro challenges andopportunities about international settlement of Dragon City branch. In this case, the author givesa series of strategies and reform programs. The content discussed in this article will give areference to the international settlement business of the Bank of China Dragon City branch andplay an important role in continued long-term future of in-depth development with certainsignificance.