A Study On The Strategies To Enhance The Competitiveness Of Tea Export In Zhejiang Province

China has a long history of tea production and export.In 2018,China's tea output reached 2.61 million tons,agricultural output value reached 159.69 billion YUAN,and exports reached 1.778 billion dollars and 364,700 tons.China's tea export quantity ranks the second in the world,the export value ranks the first in the world,it is the world's largest exporter of green tea and special tea,occupies an extremely important position in the international trade pattern of tea.Zhejiang is a traditional tea producing province and the largest exporter of tea province in China.In 2018,the export of tea reached 523 million dollars and 168,500 tons,playing an important role in China's tea export.With the rapid development of domestic tea industry and the change of international trade environment,the resource endowment of tea export in Zhejiang province has changed greatly.It brings a lot of uncertainty to Zhejiang's tea export.In this context,the paper makes a quantitative analysis and qualitative analysis of tea export competitiveness and its influencing factors in Zhejiang province,and puts forward some counter measures and Suggestions,so as to realize the practical significance of the study.This paper is mainly based on the theory of competitive advantage and comparative advantage,and uses literature research methods,field research methods,comparative analysis methods,factor analysis methods and multiple regression methods to study Zhejiang tea export competitiveness and its influencing factors.In terms of tea production,export and export competitiveness,comparative analysis was conducted with other provinces by combing literature,field research and collecting relevant data.In the aspect of empirical analysis,factor analysis and multiple regression analysis are used to analyze its export competitiveness and its influencing factors.The full text is divided into six parts.In the first part,first clarify the background and significance of the topic,and then organize the research ideas,determine the framework and methods,finally the deficiencies and possible innovations are introduced.In the second part,the theoretical basis of competitiveness is expounded,and the research progress of domestic and foreign export competitiveness is reviewed and reviewed in different levels.In the third part,first,the tea area,yield and agricultural output value of Zhejiang province were compared and analyzed,and the tea planting layout was analyzed.It was found that compared with other provinces,the tea area and yield of Zhejiang province were lower,but the tea agricultural output value was higher;Second,by analyzing the current situation of global tea trade,it is found that black tea is still the main consumer in the international market,but the global import and export amount and the proportion of green tea are on the rise;Finally,the Zhejiang tea export scale,product structure,and market are analyzed,and it is concluded that Zhejiang's tea exports account for the country's total tea exports and the amount of tea exports are showing a down ward trend.Green tea is the main export type and the export market is more concentrated,mainly in developing countries such as Central Asia and North Africa.In the fourth part,the export competitiveness index was used to measure its export competitiveness,and compared with other provinces,it was found that Zhejiang's tea export competitiveness was strong in terms of trade competitiveness and international market share,but both showed a downward trend.Compared with other provinces,it has weak export competitiveness in terms of export contribution rate,export growth advantage,and comparative advantage.In the fifth part,based on Porter's diamond theory,an empirical analysis of Zhejiang province's tea export competitiveness and its influencing factors is made,and its comprehensive export competitiveness and tea export prices,the exchange rate of the US dollar to the RMB,the output of tea,and the largest foreign pesticides are derived.Residue limits are positively correlated and negatively related to labor costs.the sixth part,on the basis of the above five parts,put forward countermeasures and suggestions on how to improve the competitiveness of Zhejiang tea exports and promote the development of its tea industry.