Research On The Transformation Strategy Of Panda Financial Services

In recent years,along with the supply side of the background of structural reforms and the rise of Internet banking climax,some of the traditional real economy is facing the pressure of transformation and upgrading.The traditional manufacturing industry to the financial holding industry restructuring and development has become the development trend of market economy,especially the traditional large and medium-sized manufacturing enterprises with strong financial strength to enter the gold market are controlled,Panda Gold control is no exception,Panda Gold control is the predecessor of domestic fireworks manufacturing industry only listed companies,the company in 2014 to invest in financial field,renamed panda holdings,in the past two years,Gold Panda Fireworks business gradually stripped of its control,full expansion in the field of financial business,but from the past financial index analysis,the current poor profitability,so the research on the development and transformation of enterprise finance research,lay the foundation for the panda financial quick search the profit model and effective development path.The past two years,the core financial subsidiaries of the loss of the financial sector in the development of the financial sector in the process of transition.The study first analyzes the Panda Gold control industry background,from the financial holding industry macroeconomic environment,competition pattern and market demand dimensions of Panda Gold controlled by industry environment research,and from the perspective of supply and demand further analysis of financial holding industry market demand.Secondly,it focuses on the analysis of the current situation of the development of panda financial control.This paper introduces the general situation of the business transformation of panda financial control,the characteristics of the development of financial services,the bottleneck of transformation,and analyzes the basic situation of the development of Xiong Maojin's financial business.According to the analysis of the Gold Panda control business development and external environment,discusses the necessity of financial business transformation,idea,goal and orientation of financial business transformation,then subdivide the financial services market,according to the characteristics of the target market,SWOT matrix,the transformation needs to develop the strategy of transformation development,financial control Panda Gold business content are discussed based on the specific strategies,raise public business development strategy,micro credit business development strategy,the Internet financial platform for business strategy,financial business integration and development strategy,and to develop the transformation strategy and safeguard measures of Internet financial business specific.The study has an important guiding role in improving the efficiency of the development of the financial control of the financial control of the panda,and also provides reference for the development of the financial business transformation of other domestic financial holding companies.