Research On The Strategic Change Of Third-party Logistics Enterprises

With the boom of world trade and China's economy,international freight and agency business have penetrated in each link of the domestic supply chain,which makes international freight and agency business and other domestic industries become more and more integrated.Also,it results in the fierce competition between third-party logistics enterprises in the abroad and in the domestic.Under this kind of situation,a number of third-party logistics enterprises have appeared unclear strategic positioning,unclarified operation principles,which induces the low profit margin of these enterprises.Haixi Logistics Co.,Ltd(Haixi)is just one of them.This paper takes Haixi as its research object.Through the detailed analysis of Haixi's strategic change,the author aims to clarify the optimal way Haixi performs its strategic change so as to embrace a better development in the long run and in the meanwhile to provide a role model for other third-party logistics enterprises who want to perform a strategic change as well.This paper consists of six parts.The first part is a introduction of this paper's research background,research goals,research realismand research framework.The second part is a literature review of past papers on theory of third-party logistics and strategic change.The third part is the environment where Haixi is in,includes the macro environment,i.e.,political,economic,social and technical environment(PEST)and the micro environment,i.e.,strengths,opportunities,weaknesses and threats(SWOT)that Haixi is facing.The fourth and fifth part is how Haixiperform its strategic change——the principles,goal,specific methods and tactics of the strategic change.The sixth part is the corresponding reform in Haixi's organizational structure,management systems and risk-controlling systems to assure the smooth carrying-out of Haixi's strategic change.And the last part of this paper is the conclusion and discussion of future research.