Studies On The Establishment And Operation Strategy Of The Eco-tourism Of Eco-tourism In Mountain-Heng

Eco-tourism is a kind of travelling form which has the greatest vitality at present. The sustainable development of eco-tourism is the hot spot in applied ecology research, and the trend of world tourism as well.Heng Mountain is one of the Five Sacred Mountains in China. The combination of history, mountains and rivers makes the natural and humanities landscape enhance each other. Its natural ecological landscape is not rich and unique, but also irreplaceable, with the ecological environment superiority to develop eco-tourism. It is also a place with long standing reputation, having rich and distinctive protecting eco-tourism resources, and it has a rare shining eco-religious culture in which Buddhism, Taoism and Confucianism coexist. The brand of ecological longevity culture has already become an embryonic form. The eco-tourism resources there has the feature of mixing nature and humanities together. In the meantime, it possess the general character of both state scenic spot and natural reserve.From the aspect of harmonious coexistence system of human and nature, using the related theories and methods of ecology, tourism, geography, forestry science and systematic science, on the basis of eco-tourism theory integration, this article makes deep and careful research as well as comprehensive comment which combines the nature and quantity on the eco-tourism resources in Heng Mt, redesigns the evaluating target of the eco-tourism resources, adds the target about community residents participating tourism, stresses the eco-tourism resources protection in the resorts, and also proposes that regional characteristic culture is an essential aspect of the evaluating target.It develops analysis and research from the point of tourism source market, tourists' ecological consciousness, eco-tourism behaviors and evaluations. Meanwhile, it adapts the SWOT mode to analysis the "eco-economy-society" sustainable development three dimensional multiplexed system in Heng Mt., and in view of the problems existing in the course of eco-tourism development, it proposes the strategic target, developing mode and the countermeasures for the sustainable development of eco-tourism of Heng Mt.Referring to the actual situation in Heng Mt. and related standards, it calculates the key technological target, i.e. the eco-tourism environment capacity, and define it as the environmental capacity of water resources. It proposes the regulating policy towards the eco-tourism environment from the aspects of visitors current, tourism line planning and evironment regenerating regulation.By analysizing the basic tourism image of Heng Mt., it unites "longevity"(a kind of ecological humanity resource with the most superiority) and "unique beauty"(a kind of natural ecology with the most special characteristics) together to show the ecological embodiment of "being elegant with wisdom inside and forests outside", regenerates induced leading image, i.e. "the unique longevity mountain", and accomplishes the brand image molding from the aspects of fixing brand core idea and brand image symbol design. In support of the brand image and core idea of "the unique longevity mountain", inheriting the longevity culture, putting longevity throughout the line, based on brand subject and image, making combining regional culture its core, it creates four theme parks, designs five tourism routes, develops six types of eco-tourism products and broadens the promoting methods to satisfy the demands of the tourists.What is more, the article constructs the guarantee mechanism for the sustainable development of eco-tourism of Heng Mt., from the aspects of enhancing eco-tourism management, establishing effective community participating system and improving human resource, etc.The final result of this research, not only provides new thoughts and reference for the sustainable development of eco-tourism of Heng Mt. in theory and practice, and improves the healthy sustained development of Heng Mt. as well as the eco-tourism in Hunan, promoting its all-round economic development and prepares for Heng Mt. declaring the natural and cultural legacy, but also offers certain reference value as well as realistic contemplation in the aspects of theory and practice for the establishment and operation strategy of the eco-tourism in the state scenic spot and natural reserve.