Development And Application Of Market-driven Woman's Fashion Product

With the upgrading and development of the garment industry,the competition between clothing brands is becoming more and more intense.Foreign brands high-speed into the Chinese market,through high-quality product quality and good after-sales service,has won the praise of the people,occupied the domestic clothing brand market,so that China's garment enterprises are facing enormous pressure.Clothing enterprises in order to seize market share,expand the brand's visibility and influence,and constantly open stores.However,due to the blind expansion of stores,the market response mechanism is not perfect,the design style can not meet the needs of the public,accumulated a large number of product inventory.Therefore,the article discusses the product development content and product development form of the ladies dress brand,so that the clothing brand can find the product development model which conforms to the characteristics of end-sales,improves the sales rate and reduces the inventory when it is developed.At present,the research on ladies dress is mainly about business management,marketing strategy,store display,brand culture and product positioning,etc.research on product development is relatively little.This article takes the market-driven background,relies on product development,and takes ladies dress as the starting point The article begins with a study on the industry background,market-driven,sales data and product development of the subject related to the ladies dress.Through research on the woman's clothing market,analyze the performance content and expression of ladies dress product development.The expression of ladies dress product development is summarized as design inspiration,brand style,brand concept,market feedback and trend 5 aspects,the product development expression of ladies dress includes 5 aspects:color,material,pattern,profile and structure.In view of the problems of market-oriented ladies dress product development,the optimization strategy of market-driven ladies dress product development design is put forward.On this basis,the product development and design framework of ladies dress is proposed,including market research,data analysis,product positioning,category composition,listing plan and price planning.Product positioning is divided into:theme planning,profile planning,fabric planning and color planning.According to the author's practical experience in women's wear enterprises,take ladies dress product development applied to the new product development of HS Brand in 2020,which provides design ideas for the product development of the ladies dress enterprise.