Jilin Province, "80" Ladies Fashion Color Survey And Design Research

As numbers of the colors of women's wear companies in China continue increasing, the competition between and among companies is becoming more and more severe, thus market segments and market targeting are more and more important. "Post-80s" are the main customers of the new generation of the colors of women's wear. We believe that by adjusting colors, highlighting brands, entrepreneurs could pass the bottle neck and succeed, and the industry could head for healthy and prosperous future. In the meantime, it could calls for the ring for the growth of young generation, and be helpful for the society to raise and help them correctly. This topic emblems high standard research value, economic value and social value as well.By conducting investigation it studies the colors of women's wear colors of young People from various aspects. Firstly, this paper introduces the concept of the colors of women's wear, "Post-80s" and the culture background of "Post-80s". Secondly, by investigation on " Post-80s " of different degrees, ages and family backgrounds, we specifically get to know the attitude of young women of "Post-80s" in Ji Lin on different the colors of women's wear colors. Thirdly, we ballot for 20 young women of "Post-80s" and conduct in—depth interview. By face to face communication, we get more in depth information of the colors of women's wear colors. Fourthly, in that way we get to know their product line and sales condition, and conduct analysis and draw conclusion combining investigation materials and color design. Last, combining questionnaire survey, we analyze the reasons of "Post-80s" taste on the colors of women's wear colors from boarder and more various perspectives.By investigation result and combining both international and domesticfashion trend and the design practice in the colors of women's wear companies as well this paper predicts the colors of women's wear fashion trend of "Post-80s" young women in Ji Lin, and designs the colors of women's wear for them based on this trends.