Research On The Marketing Strategy Of N Bank's Counter Business

With the rapid development of China's economy and society,People's Daily living standard has been significantly improved and they have accumulated a lot of wealth.In recent years,due to the global economy presents a trend of recovery,since this year,especially since COVID-19 outbreak,in the face of this situation complicated and difficult challenges,the provincial agricultural bank seriously implement the provincial association annual meeting spirit and outbreak response to promote effective business development job requirements,adhere to the principle of epidemic prevention and control and business management,hands are hard,realize the outbreak two not mistake,promote and promote the development.In this case,as a commercial bank,N bank has been developing its counter business continuously in recent years,but it has also exposed a series of problems in its marketing strategy,which requires it to focus on the analysis of the competitive environment and formulate marketing strategies for counter business.On this basis,this paper chooses the N bank counter business as the main research content,analyzes the market environment concretely,puts forward the scientific and effective counter business marketing strategy,theoretically explains the N bank counter business in the service,the service quality and the customer expects existence certain disparity.By means of literature review method,data analysis method,expert interview method,contrast analysis method and comprehensive induction method,this paper examines the counter business management situation of N bank network anywhere,through the collected data,carries on the contrast analysis to the network situation,finds the very direct problem that the bank faces when serving the counter business.The research contents of this paper include:the first part is the introduction,which briefly explains the research background and significance of the subject,summarizes the research status,and proposes research ideas,methods and innovative points;The second part summarizes the relevant theories.The third part analyzes in detail the marketing strategy adopted by N bank's counter business and the problems existing in marketing management;The fourth part is the analysis of competitive environment.SWOT analysis is used to analyze the advantages,disadvantages,opportunities and threats of N bank's counter business products.The fifth part,from the effective marketing strategy,brand,channel,product differentiation,marketing service management system and other aspects of N bank counter business marketing strategy optimization Suggestions;The sixth part is the conclusion and prospect.