Research On The Optimization Of Zhengzhou JN’s Service Marketing Strategy

With the expansion of the industrial chain of manufacturing enterprises,the expansion of business scope and the intensification of market competition,more and more enterprises begin to introduce service marketing,improve the customer satisfaction of enterprises through service marketing,and ensure the industrial competitiveness of enterprises.At the same time,because of the short practice of service marketing in manufacturing enterprises,the lack of understanding and experience,there are more or less problems affecting the effectiveness of marketing in service marketing practice.This requires research to recognize the significance of service marketing for the development of manufacturing enterprises,and based on the situation of manufacturing enterprises,to propose marketing strategies consistent with industry or specific enterprise characteristics to promote manufacturing enterprise service marketing program optimization.Based on the above background,taking Zhengzhou JN Company as a case study,this paper studies the service marketing situation of manufacturing enterprises,and puts forward some suggestions for improvement,in order to study and guide the marketing work of JN company,improve the marketing efficiency of the company,give full play to the significance of research guidance practice,and perfect and supplement the subject system of service marketing.The research found that in Zhengzhou JN’s service marketing,advertising marketing was mainly carried out through the marketing team in accordance with online and offline integration.Through interviews and investigations,it was found that in Zhengzhou JN’s service marketing,the characteristics of service marketing are not outstanding,the company’s marketing is separated from the overall strategy,the physical display is insufficient,and the quality of marketing personnel is insufficient.Based on the company’s service marketing status and problems,combined with the macro environment and industry environment for SWOT analysis,comprehensive service marketing 7P theory,the study proposed that JN company’s service marketing optimization should adhere to the integrated service marketing model,rely on the ERP system to improve system processes,strengthen Employee service marketing training,strengthen tangible displays,optimize product services,innovate price services,and improve promotional services.At the same time,JN should also provide guarantees for the effective development of service marketing through organizational security,personnel security,technical security,and financial security.