Research & Application Of Information Center Of Customer Service In Changfeng Motor Company

Enterprise is to serve customers. From customers, enterprise can not only get support to survive, but get power to drive development. There are, at least, two engines to drive development for enterprise. One is to support marketing-oriented with traditional development by improving the value of customers to drive purchase, while the other is to support service-oriented with modern development by improving relationship with customers to get satisfaction. It is generally believed that excellent Customer Relationship can drive enterprise development. Customer Information Center, based on science revolution and globalization development, can not only push Customer Relationship Management to get new development, but also take directly influence to enterprise operation and enterprise strategy.It is combination of Customer Relationship Management and Customer Information Center that can create revolutionary power for enterprise service operation. Fortunately, Customer Information Center can get new development direction from update internet technology. It goes without saying that enterprise development can get new power from Customer Information Center based on Call Center guide and information transaction support while facing Customer Relationship Management. How to solve the problems in traditional customer service system in enterprise? The paper, based on excellent effect for information technology in customer relationship management, is trying to change the traditional service operation ways, to solve the current service problems, and to improve the customer service level by building Customer Information Center. Moreover, the paper, based on participating in the construction and improvement of Customer Information Center to improve service by author in enterprise, is trying to build Customer Information Center and work it into effect in enterprise from different research factors such as work plan, project implementation, demand analysis, system structure and system function, to identify contribution function with improving customer relationship from Customer Information Center by investigation. Finally, it is to discover and discuss five information flows such as information input& output flows, work procedure flows, product& parts flows, capital service flows, and quality analysis flows from service procedure of automobile manufacturer.