Research On Marketing Strategy Of A Trading Company

In recent years,with the support of national policies,the security industry has been developing rapidly.The government,enterprises,institutions,cities and communities have all cooperated with the national security deployment.Thanks to the construction of safe cities and smart cities,the security industry has maintained a high growth trend.As a member of the security industry,A trading company has made certain achievements in the sales of personal protective products and criminal techniques.However,with the changes of market environment,inherent traditional marketing strategy is unable to meet the needs of enterprise development and the market environment.Therefore,it is necessary to enhance its market competitiveness and achieving the long-term development of the enterprise by optimizing the marketing strategy.Selecting A trading company as the research object,this paper adopts the research method of integrating theory with practice,and applies the organization marketing,marketing strategy,market segmentation,target market positioning and 7Ps marketing mix.With the diagnosis and analysis of A trading company current marketing situation,it has been found that the company present marketing has certain problems,such as,single product type,lack of flexibility in pricing,declining brand efficiency,lack of competitiveness in sales force and channels.The main reasons are the lagging response to market changes and the lagging adjustment.In view of the existing problems,the marketing mix strategy has been put forward,such as,the transformation from large-scale infrastructure to independent research and development of core technologies,using integrated factors to determine product pricing,combination of direct selling and distribution agents,setting up the company's large brand and tamping small product brand,training of professional personnel,and providing professional and systematic services.