Research On Tourist Satisfaction Of Lianyungang Island Seashore Resort Based On IPA Analysis

Because of its high quality marine natural resources and unique marine cultural resources,seashore tourist destinations meet the needs of leisure and vacation tourism,and are favored by many tourists.It has become a fast-growing tourism market sector in recent years,and is a new growth point of tourism industry.Studying tourists' satisfaction with coastal tourism destinations can identify the advantages and problems of improving these coastal tourism destinations and help to improve the quality of tourism products.According to the theory of customer satisfaction,this paper constructs an index system for evaluating the influencing factors of tourist satisfaction in tourist destinations,designs questionnaires to collect basic data,processes data with SPSS software,and analyses the data with IPA framework.The results show that most of the factors affecting satisfaction are not particularly important and satisfying to tourists,nor do they make tourists feel particularly unimportant and unsatisfactory.The performance of resorts in food hygiene,service attitude of shoppers,the possibility of recommending relatives or friends to visit the area and the impact of guest room safety make tourists very satisfied,while in the degree of tourist congestion,convenient and fast internal traffic,catering staff service attitude,service attitude of guest room staff,perfect entertainment facilities,rich entertainment activities,entertainment activities have characteristics and entertainment.The price of recreational activities is reasonable and environmental hygiene needs to be improved.This paper discusses the causes of influencing factors of tourists' satisfaction which need to be improved.It is believed that there are some problems in Lian Island Seaside Resort,such as small tourism capacity,unbalanced product layout,low service quality,one-sided market positioning,superficial regional culture and narrow influence scope,which need island-shore linkage expansion,diversified development of tourism products,consolidation of tourism infrastructure and services,seasonal product development and marketing layout,integration of western tourism culture with cultural themes,high-end tourism development,Tourist destination image,thus more scientific and reasonable,effective tourism development.