Research On The Customer Market Segmentation Strategy Of TR E-commerce Furniture Enterprises

After years of self growth,the number of companies of the same type has mushroomed in the domestic furniture industry,which has led to the fierce competition among furniture companies and the continuous decline of the traditional profitability within the industry.In this process,we can summarize an experience that the means and Strategies of profit-making can not obtain us in the current competitive environment of a hundred flowers The result of imagination.Due to the continuous expansion of the current customer market,the basic principle of customer segmentation plays a key role in information acquisition,which is welcomed by many consumers,and also has a significant impact on the scope of the customer market.Therefore,this paper mainly analyzes the case of TR ecommerce furniture company,and studies the market segmentation principle adopted by the company.In this paper,in the research process of TR ecommerce furniture company's market segmentation,by using the marketing theory knowledge,according to TR ecommerce furniture company's broad segmentation strategy in the market,at the same time,using the questionnaire for the consumer's consumption intention segmentation market,make in depth research and exploration,provide the basic methods that TR ecommerce furniture company can adopt in the sales process We should take advantage of the unique resources,technologies or fixed customer groups of enterprises,provide products and services that other ecommerce enterprises and furniture enterprises cannot provide,firmly grasp the basis of market differences of customer groups,promote the effective screening of customers,break through the bottleneck of transformation and upgrading of TR furniture enterprises,expand the industrial scale,and promote the sustainable development of TR furniture enterprises.