Research On Optimization Of Customer Relationship Management In G Company

With The Chinese manufacturing 2025,intelligent manufacturing "13th Five-Year Plan" and "Belt and Road" policy,China's hydraulic industry market is gradually returning to growth.In order to support the development of domestic high-end hydraulic parts,China has introduced a number of policies.The state vigorously promote the development of Internet,intelligent.At the same time,hydraulic products achieving industrial 4.0 and mechatronics integration will become the main development trend of the hydraulic industry.In the local hydraulic enterprises towards high-end and intelligent,meanwhile,the domestic high-end hydraulic industry competition is becoming increasingly fierce.As a member of the high-end hydraulic industry,G company is facing severe competitive pressure,and it is necessary for G company to establish a scientific customer relationship management optimization program.By studying the relevant theories of customer relationship management,the article first puts forward the background and significance of the research;summarizes the relevant literature at home and abroad,and then summarizes the research methods and ideas of this paper.Secondly,the important theory used in this paper is expounded,including customer relationship management overview,IDIC model,etc.,with the help of the two strategic theories of STEEP and SWOT model,the current situation of G company and the situation of competitors are analyzed;and then the opportunities and threats faced by G company are presented.Then the current situation of customer relationship management in G company is analyzed,and the problems of customer relationship management in G company are found.In view of the problems of customer relationship management of G company,with the analysis of the IDIC model of customer relationship management,the solutions are concluded of G company: needs to improve CRM system;customer differentiation analysis,interaction with customers;customer customization services,etc.,which fundamentally promotes the effective development of G company customer relationship management.At last,the corresponding safeguard measures are put forward,which mainly include the four aspects of customer: manpower security,capital guarantee,technical guarantee and system guarantee.Finally,the paper summarizes and analyzes the limitations and future research prospects of this paper.