Research On The Relationship Marketing Of Gold Diamond Pipe Industry

With the rapid economic development, as well as the progress of plastic processupdates and technology advanced, plastic pipe is widely used in the drainage, watersupply, gas, cable, buried pipeline network such as power.In the world, China is thecountry produce and use a lot of plastic. For the macro policy, the limition of usingmetal pipe in our country and plastic pipe was widely recognized in the market for itsgood performance of plastic pipes, which made the plastic pipe industry gainedunprecedented development opportunities. Along with the advancement ofurbanization, plastic pipe demand expansion trend growth is obvious in all fields.Good market space, and the huge market demand, brings the growing competition inthe market. In the pipe market, all kinds of plastic pipe production enterprisesincreased rapidly, the market supply ability enhanced, and occupying the market andcompetition is becoming more and more fierce, which makes gold drill pipe can onlyone step ahead in the competition to gain the initiative in an impregnable position.Operation of the market is the process of to establish, to maintain, and toterminate the relationship between the stakeholders in order to exchange. Exchange isthe center of the market operation, and the economic interests relationship is changing.The relationship between the main body is the enterprise, government and individuals,among them enterprise play the part of suppliers, producers or middlemen accordingto the different position in the industry chain. For the chain of the gold drill pipe ofthe industrial, the diamond related subjects are suppliers, dealers, big customers in thebuilding and maintenance of the network. Building, maintainning and promoting therelationship network is the key point of gaining advantage, also related to the benefitin short-term for the gold drill pipe, as well, is also related to whether can obtain indevelopment opportunities.In this paper, we take the Pipeline industry for example. First of all, wediscusses the theoretical basis of the relevant market Pipe relationship marketing anduse the PEST and SWOT Diamond Pipe to analysis Gold Diamond Pipeline industryof the market environment. Secondly, with the use of market relationship marketingways we found that there exist a lot of problems in large customer relationshipmarketing, distribution problems and deficiencies relationship marketing and internalrelationship marketing; Finally, we focused on Gold Diamond Pipe marketing environment, build customer relationships, distributor relations, internal relationsrelationship marketing model, and then proposed to strengthen the sense of service,establish a correct concept of relationship marketing, establish and improve themarketing team, a reasonable set of personnel structure and sound incentives andother support measures.