Research On Marketing Strategy Of Express Business Of Chengdu Post

There are nearly 100 express delivery companies in Chengdu.As a stateowned enterprise,Chengdu post express company needs to keep pace with the development of modern marketing in order to seek further development and occupy a larger market share in the fierce market competition.By using the theory and method of marketing,this paper analyzes the environment of Chengdu postal express company,and points out the main problems restricting the development of Chengdu postal express company.In this paper,the problems existing in the marketing process of Chengdu postal express company are: poor product quality,inflexible price strategy,single marketing channel,lack of flexibility and diversity in promotion strategy,and lack of win-win cooperation consciousness in public relations strategy.On this basis,the article puts forward the countermeasures to solve these problems,emphasis on Chengdu postal express delivery business in terms of product should be clear product positioning,the implementation of inter-city express extension strategy,vigorously develop city express business,creating high-quality goods line of international business brand,and to strengthen the product information management work;In terms of price,different pricing strategies should be selected for different markets.In terms of channels,we should strengthen the integration and maintenance of postal marketing channel resources,actively expand postal service channels,and vigorously develop postal electronic channels.In terms of sales promotion,the internal system should be changed and the combination of personnel promotion and advertising promotion should be adopted.In terms of public relations,enterprises should enhance the emotional connection with consumers and strengthen the cooperative relationship with competitors.