The Competitive Impact Of Internet Finance On Commercial Bank Business

In recent years,thanks to the continuous maturity of Internet technology and the promotion and implementation of the "Internet plus" strategy by governments at all levels,China's Internet financial products have mushroomed like bamboo shoots after a spring rain and are constantly evolving and improving at a rapid development rate.The "barbaric" growth of Internet financial products has greatly eroded and impacted the financial products and development models of traditional commercial Banks,and the management is stepping into a new era.This paper interprets the relevant concepts of Internet finance,analyzes the development status of Internet financial banking services,compares the advantages between traditional commercial Banks' financial management and Internet financial management products,and makes clear the coping strategies of traditional commercial Banks' financial management in the impact of Internet financial management products.The significance of this paper lies in theory and practice.The theoretical significance of this paper lies in the application of relevant theories to comprehensively discuss the competitive advantages of Internet financial management and traditional commercial bank financial management products.In this paper,we study the practical significance is embodied in it is analyzing the current situation of the development of the Internet financial banking services,including has been involved in let public to the private business of commercial bank,and on the basis of key products,for example for both Banks and Internet financial advantages are discussed in detail and the comparison of science,to a great extent,is advantageous for the traditional commercial bank enemy and know yourself,in a timely manner to understand the latest Internet financial products market competition dynamics.Secondly,a systematic analysis of the commercial bank financing products on the Internet impact of coping strategies,reasonable deal with the Internet financial wealth management products of commercial Banks competition and challenges,improve management,optimize the management,and can reconstruct market pattern,breaking the original customer boundary,speakers,corner overtaking provide beneficial guidance.On the basis of comparative analysis of advantages between Internet finance and traditional commercial bank financial products,this paper conducts an in-depth study on the subject of "analysis of business competition and influence factors of Internet finance on commercial Banks".Second,it analyzes the development status of Internet financial banking services.Third,it compares the advantages of commercial Banks'financial management and Internet financial management products.Fourthly,the countermeasures of commercial Banks' financial products in the impact of Internet financial products are clarified.Specifically,the first chapter of this paper on the research background,research significance,research ideas and research methods to make a concise discussion.The second chapter reviews the related literature research.The third chapter introduces the development status of Internet financial services and the financial services of Banks.Chapter four compares and analyzes the competitive advantages of Internet finance and financial products of commercial Banks.The fifth chapter empirically analyzes the factors influencing the acceptance of Internet financial products.The sixth chapter puts forward research conclusions and policy recommendations.The innovation of this paper is reflected in the systematic research on"competitive impact of Internet finance on commercial bank business" from the perspective of factors influencing the acceptance of financial products.In this paper,analyzing the current situation of the development of the Internet financial banking services,including has been involved in let public to the private business of commercial bank,and on the basis of focusing on banking and financial services products both Internet are discussed in detail and the comparison of science,and in the empirical analysis of the Internet financial product acceptance factors,on the basis of systematic analysis of commercial bank financial products on the Internet the financial impact of the strategy,as a traditional commercial bank reasonable Internet financial services products competition and challenge,and for the opportunity to improve management,optimize the management in order to provide the guidance of good reference.The lack of research in this paper is mainly due to the exclusion of relevant confidential materials and work measures in the research scope,which may lead to insufficient comprehensive research,but will not have an important impact on the overall conclusion.