Research On The Strategy Of ''Internet+" Business Transformation In JDZ Branch Of ICBC

With the rapid development of Internet finance,the territory of traditional commercial banks has been eroded.Since the model of subdividing Internet grafting finance represented by online finance,payment,Internet inclusive finance target customer finance(e-commerce micro-credit),P2 P,crowdsourcing and so on entered the public's vision in 2013,Internet finance has become a new financial industry,and has provided more diversified investment and financing options for the general public.Choose.Although traditional commercial banks still occupy an absolute dominant position in the financial system at present,in the face of the fierce tide of Internet financial reform,we must do a good job in dealing with and layout.How to use the experience and advantages of Internet finance to combine with traditional business to achieve transformation? It is an urgent matter for ICBC to think about and solve.In chapter two or three,this paper analyzes and discusses the Enlightenment from the transformation of other commercial banks at home and abroad,the internal problems of ICBC,and the SWOT analysis of the Internet + transformation of ICBC.Under the pressure of Internet transformation,ICBC has several internal problems:solidification of business thinking,transformation needs to be deepened,single profit model and so on,which corresponds to three main transformation steps:transformation strategy,institutional design and upgrading of service model.Faced with the urgency of transformation,ICBC JDZ Branch insists on continuous innovation in its business,making full use of the convenience brought by the Internet,and combining ICBC's unique advantages in finance,continuously creates innovative financial business and provides competitive and innovative products to customers.In the fourth section of this paper,it mainly discusses the methods used by ICBC JDZ Branch in the process of transformation,the strategic principles it upgraded and the specific products and services it upgraded.In the fifth section,it mainly discusses the technical support and the evaluation system of the transformation process and results that ICBC JDZ Branch relies on in the process of transformation.In this way,we can draw the conclusion that other commercial banks can learn from and use in the process of Internet + transformation in the sixth chapter.ICBC JDZ Branch has defined the transformation strategy,improved the institutional design,focused on upgrading the service model,and finally done a good job of risk prevention and control.It has innovated its own characteristics of the transformation products and services.E-ICBCmainly includes three platforms: e-commerce platform of "merging e",instant messaging platform of "merging e" and "merging e bank" platform.Big platform,as well as pay "ICBC e payment" and "online POS",financing "easy loan",investment and financial management "ICBC e investment" and other three major product lines.The products and services are the product innovation and service innovation of ICBC JDZ Branch in the Internet+transformation.Through the analysis of the design,landing and effectiveness of each product,the final conclusions of this paper can be drawn for reference by other commercial banks.The JDZ Branch of ICBC seems to be "difficult to survive" under the impact of the golden touch of the Internet.However,the JDZ Branch of ICBC makes "elephants can dance" through a series of actions from strategic transformation,service upgrading,product innovation to risk prevention and control.This paper combs the "mutual" of the JDZ Branch of ICBC in the past 15 years comprehensively.On the road to transformation,referring to domestic and foreign commercial banks' transformation cases and evaluation of transformation results,we comprehensively assessed the impact of emerging Internet Finance on traditional commercial banks' deposits,loans and payment and settlement business,and analyzed the innovation and exploration mode of JDZ + "Internet +" in ICBC,and gave the traditional business.The path selection of Industrial Bank's "Internet +" transformation and development provides reference for the traditional commercial banks to realize the transformation and development under the new normal.