Research On The Transformation Of Internet Banking In Commercial Banks

By the end of April 2016,China commercial access to the Internet for 22 years.In the past 10 years,the number of Internet users China grew 8 times,has Internet users 650 million,intelligent mobile phone users 500 million.Along with the development of the Internet industry,online payment,cloud computing,data,social networks,and all sorts of B2 B,B2C,020 platform continue to emerge,Internet application is rewriting the traditional commercial mode of operation,the effect of the intervention of Internet technology to the traditional economy also continues to deepen.From the launch of Ali-pay,Yu E-bao and major financial institutions baby products,to the rapid development of the P2 P small loans,online insurance marketing,and then to today before the sea micro public bank as the representative of pure Internet bank.Internet finance,the new term is gradually into the public view.In Internet technology to promote innovation of mode of operation of the financial industry and for the majority of users convenient and efficient service at the same time,we are also exploring of relationship in the new era modes of Internet banking and traditional financial operation mode of thinking.Internet banking industry to expand the field of traditional financial industry,ushered in a new stage of development of the financial sector.However,in the face of the rapid development of Internet banking,commercial banks widespread lack of preparation of coping strategies and coping style is too conservative,enterprise management philosophy and management methods of conservative,thinking of the Internet lag phenomenon.Especially state-owned commercial banks in the monopoly position,a conservative corporate culture,too large enterprise organizations and long enterprise management chain internal reasons,due to cost factors lead to neglect of low-end customers,commercial banks in the impact of the new mode of Internet decline shows to the utmost.How to effectively deal with the financial impact of the Internet,to realize the transformation of commercial bank business operation mode,has become an urgent need to solve in many commercial banks to develop long-term development strategy of the enterprise when the problem.In this paper based on relevant concepts of the new period of Internet banking definition,and in the study of Internet banking is the theoretical basis of innovation and exploration of analysis and Research on the new mode and method of domestic and foreign commercial banks to finance the development of the Internet.Further analysis and demonstrated the new situation under the Internet financial background of commercial banks should adhere to the advantages and the need to improve the lack of.In this paper,the Agricultural Bank of Internet financial products innovation ideas as an example,using the SWOT method,analysis of its opportunities and challenges,strengths and weaknesses,the need to upgrade the traditional financial sector.With Agricultural Bank of China as samples,the relevant measures for state-owned commercial banks to deal with the financial challenges of the Internet are analyzed,transformation and upgrading of the study of commercial bank operation mode,strengthen state-owned commercial bank as a function of catalyst in the real economy,which in the reform and development of financial information and market healthy,stable and orderly development.