Research On Marketing Strategy Of Marine Health Care Products Of H Company

The 21st century is the one dominated by Marine biotechnology.By 2100,Marine biotechnology will promote economic and social development around the world and bring unprecedented changes to the way of human life.At the same time,it will lead to unimaginable changes in the marine medicine,marine health products and food industry.These industries will affect every aspect of people’s lives and change the development of the global economy.The marine biotechnology industry has become the fastest developing and most dynamic strategic emerging industry in the worlds economy.All countries in the world have taken marine biotechnology as the strategic technology focus on vigorously promoting development.At the start of this New Year,in old and new kinetic energy conversion conference,the government of Shandong province explicitly pointed out that to promote the development of marine biological pharmaceutical and biological products,break through technology research and development in active substances innovation drugs,marine algae chemical drugs,marine health food and cosmetics etc.,and joint Qingdao with other cities to build marine industry cluster.Relevant departments of the state have also issued relevant policies to support in terms of special funds and other aspects,and accelerated the development of the biological industry,bringing new opportunities for the development of the Marine pharmaceutical industry.The development of Marine drugs and functional foods is becoming a new focus of research institutions and prospective enterprises.H Company is a research and holding company of product industrialization based on the platform of marine biological functional products,which is supported by the technology of-ocean university of China,Qingdao institute of marine biological medicine and national research center of marine pharmaceutical engineering technology.At present,the company has successfully developed and produced four kinds of Marine health care products that have been approved by the state.Functional products from Marine biological extraction are also favored for their pure natural ingredients,low pollution,unique function and safety.However,in recent years,due to the vicious expansion of the health care product market,the unpredictable marketing environment and the unordered competition in the market,the sales situation of Marine health care products of the company is not optimistic.This paper is based on the competitive environment and marketing status quo analysis of the H Company:s^marine health products,in order to find problems of the current marketing situation,and put forward the improvement strategy of marine health products marketing plan from the market,the price strategy,and then to finally the channel strategy of marine company.Meanwhile,combined with the actual situation of marine company,it finally puts forward some marine ocean company’s implement security measures.In order to break the new situation of Marine health eare product sales,thi5 paper improves the marketing strategy and management mode of Marine health care products,so as to provide references for similar high-tech industries.