The Marketing Strategy Optimization Of Huameng Biological Health Care Products Company

With the improvement of people's living standard,the health food industry has developed rapidly.Data show that the output of global health food has increased several times in twenty years,the fastest growth in the entire food industry.The health food industry in China has been rising and growing slowly since 1980 s.In recent years,with the improvement of China's economic standard of living,the demand for consumer goods has been increasing rapidly.But at the same time,many health care products enterprises have appeared in the national market,and the market competition is becoming more and more fierce.The whole health food industry is becoming more and more competitive with the market share,and price competition has become a common means,which leads to lower corporate profits.To improve earnings,establish corporate image,expand market share and achieve sustainable development of enterprises is the goal of health food enterprises.In this paper,Huameng biotech health products company as the research object,through in-depth analysis of the problems facing the company,the use of management theory and marketing theory,combined with the development stage,the marketing environment analysis,market positioning of the company and its products,find suitable for the development of the company's marketing strategy and security measures.The research results can provide guidance for the formulation and improvement of the company's marketing strategy,and can also provide reference for the marketing activities of similar health care products companies.