A Research On E-commerce Ecological Chain Of Infant And Child Clothing Industry In Cenhe Town,Jingzhou City

With the rapid development of e-commerce,many service industries have been derived.Many companies in different industries cooperate,compete and communicate with each other beyond geographical boundaries through Internet platform,so as to achieve complementary advantages and resource sharing,thus forming an organic business ecological chain.In this thesis,based on the analysis and collation of domestic and foreign literature on e-commerce ecological chain,combined with all kinds of e-commerce business data of Jingzhou cenhe infant and child clothing industry,the mathematical statistics method is used to build the e-commerce ecological chain model.Finally,through empirical analysis on the model,this thesis tries to promote the further development of the industry,according to the feasibility of the model.The research of this thesis is helpful to clarify the relationship between each node of e-commerce ecological chain and each subject within the node,to clarify the objectives and principles of e-commerce ecological chain optimization,and can significantly improve e-commerce information management capabilities.Overall,the research content of this article is:Chapter 1-Introduction,takes questions as an important part.While explaining the research background and relevant significance of China’s e-commerce ecological chain,it sorts out specific methods and research ideas,and comprehensively evaluates the domestic and foreign research status in this field.And research literature.Chapter 2-Concepts and theories.The discussion focuses on the ecological chain of e-commerce.First,it explains the theoretical basis of basic concepts and connotations.Second,the structural models of e-commerce ecological chain,and briefly introduces the transmission theory and value theory of e-commerce ecological chain.Chapter 3-the status and problems.This part mainly states the development of e-commerce of infant and child clothing industry in China,investigates the infant and child clothing industry in cenhe,Jingzhou,and founds the main problems in it.Chapter 4-Model building.In this part,according to the research on the current situation of e-commerce development of Jingzhou cenhe infant children’s clothing industry,data analysis is carried out from the applicability of existing model to the construction of index system and other aspects,and then the weight factor of each index is determined,and finally a suitable e-commerce ecological chain model is constructed.Chapter 5-Empirical Research.Based on the model constructed in the previous thesis,data preparation,qualitative analysis and quantitative analysis are introduced,and basic comparative analysis is carried out.Then,the demonstration is mainly carried out from the perspective of three different stakeholders,including enterprises,consumers and e-commerce platforms.Finally,the applicability and popularization of e-commerce ecological chain are summarized.Chapter 6-Countermeasure research,this section corresponds to the previous content,the countermeasures are analyzed from three main bodies,namely,enterprises,consumers and e-commerce platforms.The e-commerce ecological chain model constructed is certainly helpful for the development of related industries.Chapter 7-Conclusion and outlook.The full text is summarized and highly summarized,and the innovative conclusions of the overall thesis are summarized,which provides new ideas and guidance for the development of China’s e-commerce industry.