CU Company Group Customer Marketing Strategy Research

With the rapid development of digital economy,the Internet has become an essential part of people’s lives,and the growth of the communication industry is a key which makes the Internet progress.At the same time,it is also the initial stage of 5G technology,Chinese operators in a new development opportunity in this period,with the implementation of national policies such as "carry network","speed up and reduce fees",the communication industry is also facing extraordinary challenges.In this situation,group customer has gradually becoming the decisive key for communication operators due to their large scale,wide range business,high requirements for network security and demand for innovation ability,and the group customer market has become a strategic military.Therefore,how to improve the marketing strategy of group customer with the background of "5G+" has become a problem that CU company should to think about.Based on the current Internet development situation and the characteristics of 5G era,this paper uses literature,interview,qualitative analysis method and select the group customer of CU company,a communication company as the research object.At the beginning,described the domestic and foreign theories on marketing strategy and internet-related marketing briefly,according to the nature of the research object,the paper foreshadowed the concepts and theories of communication industry,group customer,marketing strategy,five forces model and so on.Next,the marketing environment of CU group customer is explained from PEST factors and industry environment.Then,by putting the CU company 5G development,marketing of group customer and the competition status together.Under the new era,we found five problems that there is a lack of exclusive products,lack of price advantage,single marketing channels of the maintenance,ignore retain customers,the market regulation is not in place of CU company group customer about the Internet.Finally,the paper puts forward some measures to improve the problems.Firstly,we are committed to customizing exclusive group customer products,strengthening brand effect and improving service quality;Secondly,the price should pay attention to the establishment of a reasonable pricing principle,and distinguish the group customers preferential strength;Thirdly,strengthening the expansion of direct selling channels for group customer and improving the "one-stop" service channels for group customer are also the important way to improve the channel strategy of CU company.Fourthly,the promotion strategy should also be inclined to personnel marketing,the promotion means and public relations should be further expanded and explored.The research shows that if CU company group customer business wants to achieve great development in the 5G era,it must improve the marketing strategy according to the needs of The Times,only in this way can CU company enhance the comprehensive competitiveness.