The Research Of Mix Marketing In Group Customer Market Of Shangqiu Mobile Communication Company

After restructure of the telecommunications industry in2008, the telecommunications industry has entered the era of full-service competition, operators have to use their own historical strengths to make up for the shortcomings of the entire business operations, in order to gain the competitive advantage. At the beginning of full-service operation, the mix marketing strategy is widely used by the operators, and practiced to be an effective marketing tool. Therefore, choose a mixmarketing as the object of this study, by the practice of the theory used in Shangqiu mobile, to further test the mix marketing results.Commence from the evolution of the telecommunications industry history, the different characteristics of telecom operators between separate operation period and full-service operation period, the conclude the influences of full-service operation to the telecom operators. Then introduced the history of group customer department of China Mobile Limited Co., list the SWOT matrix according to the characteristic of group customer market, what strategy should be used in group customer market. Then brief introduced mix marketing theory, the existing products of shangqiu mobile communication company, based on the mix marketing theory, guide the mix marketing activities of shangqiu mobile communication company. Through this practice, confirmed the mix marketing theory, provide a reference sample for China Mobile to compete in full-service operation market.