Research On The Promotion Mechanism Of Green Housing From The Perspective Of Stakeholders

The rapid development of the traditional construction industry has brought strong support to the national economy,but it has also exacerbated environmental pollution and resource crises.Therefore,high-efficiency green building has attracted extensive attention from Chinese scholars and practitioners because of its low carbon and environmental protection characteristics.Green housing is not only an urgent development trend in the construction field,but also of great significance for China's construction industry to further get out of the resource dilemma and build a sustainable development of ecological economy.However,National green building evaluation and identification data show that the development speed and scale of China's green housing have not yet matched the rapid development of the residential market,and in the context of the market economy,the heterogeneity of stakeholder interest claims and the complexity and uncertainty of engineering projects will inevitably lead to conflicts and contradictions in the participating units,and hinder the smooth implementation of the promotion of green housing.Therefore,in the era of professional specialization and industry fragmentation,how to balance the economic relations among green housing stakeholders and coordinately promote the sustainable and healthy development of green housing is a subject worthy of research.First,based on the stakeholder theory and the theory of social network analysis,this research summarizes the literature on the influencing factors of green housing promotion from the perspective of green housing stakeholders and the whole life cycle.It is summarized into 23 influencing factors of green housing promotion.It involves 7 types of stakeholders,and uses questionnaires and social network analysis methods to identify core stakeholders and critical influencing factors at the core position,and finally determines 3 core stakeholders(including government,developers and consumers)and 9 critical influencing factors related to it;then based on the evolutionary game theory,based on the 9 critical influencing factors as parameters,construct a government,developer,and consumer three-party stakeholder evolution game model for system stability strategy analysis,and use MATLAB software numerical simulation was performed to analyze the influence of related parameter changes on the evolution path.The simulation results show that E8 [1,1,1](incentive,green,purchase)is the best evolutionary strategy for the promotion of green housing in the short term,which means that increasing the incentives of higher authorities to the government,and increasing the government's taxation of carbon emissions exceeding the standard efforts,enhancing the incremental residential benefits of green housing,and improving consumers' perception of green behavior are conducive to promoting the tripartite system to achieve a stable and balanced system,and the government's fiscal expenditure has a critical effect.It is necessary to control the payment intensity within a reasonable range.And moderately increasing the government's economic subsidy to developers can also quickly promote the optimal evolutionary and stable strategy of the game result(incentive,green,purchase);finally,this study combines the evolutionary game result and the current development status of the green housing,constructed from the perspective of stakeholders include policy mechanism,market mechanism,technical mechanism,management mechanism and personnel mechanism five aspects of the complete green housing promotion mechanism,and respectively from five aspects on the promotion of green housing puts forward relevant suggestions and countermeasures,improve the effect of green housing promotion mechanism implementation and efficiency.The research results enrich the theoretical system of green building promotion and provide direction and practical guidance for the development of green housing in China.