Research On The Countermeasures Of Rural Tourism Development In Tonghua City

With the rapid development of the economy and the continuous improvement of the living standard,people are more in pursuit of spiritual enjoyment.The development and expansion of the rural tourism industry meet the needs of people to enrich their leisure life.Jilin province has rich agricultural resources,a variety of agricultural products,a long farming culture,with the development of rural tourism superior conditions.Rural tourism has become an important means to supplement the economic development of Jilin province.In the process of continuous progress,rural tourism also promotes the development of other industries and improves the happiness index of people’s life.In the process of economic and cultural development of Jilin province,the study of rural tourism is of great significance.By studying the problems existing in the development of rural tourism in a more systematic way and analyzing the feasible countermeasures,the theoretical results are combined with practice to better apply them to the practical operation of rural tourism development.Tonghua city is a small city in the mountainous area of Jilin province.Through the development of rural tourism,it can increase the employment opportunities for residents in rural areas and suburban areas in Tonghua,increase the income of farmers,promote the value of commodities in rural areas,and promote the economic transformation and industrial restructuring of the region.At the same time,the constant communication between urban and rural residents has changed some wrong perceptions of rural residents and promoted the improvement of the overall quality of rural residents.Through the contact with the city’s advanced scientific and technological means,farmers have updated the traditional ideas,mastered more updated skills and enriched the source of income.In the process of urban and rural exchanges,the local culture is constantly flowing into the city,so that the traditional culture has been more widely spread.This paper in order to accelerate the Tonghua area,for the purpose of better and faster development of rural tourism,starting from the actual conditions and actual situation of Tonghua city,combining the theory of sustainable development,regional economic theory,local governance theory,using the method of literature research,inductive analysis,field investigation,comparative analysis method,analyzes the Tonghua city highlights some problems in the process of rural tourism development.For example,the development of featured tourism products is insufficient,the original ecological environment protection is insufficient;The involvement of grassroots government is excessive and the market lacks vitality.Farmers’ main body status is marginalized and their role is limited.The single development mode cannot meet the needs of tourists.Through in-depth analysis of the causes of the problem,from the development of local characteristics of tourism products,broaden the marketing methods and channels,improve the brand influence;We will transform the functions of community-level governments,improve the public service system,and pursue sustainable development.Attracting new agricultural operators,planning the spatial structure of rural tourism,and promoting the new rural doctrine;Some Suggestions are put forward from four aspects,such as innovating the development mode,speeding upthe construction of winter tourism projects,and continuing to improve the hard environment such as infrastructure,etc.,so as to make appropriate supplement and intellectual support for the development of rural tourism in Tonghua city in the future.